Business process reengineering in increase brand awareness SKYZ card

Authors

  • - Muchson Faculty of Economics and Business, University of Merdeka Malang, Indonesia
  • - Sihwahjoeni Faculty of Economics and Business, University of Merdeka Malang, Indonesia

Keywords:

Brand awareness, Business process reengineering

Abstract

Mandiri SKYZ card (travel card products) is a master card credit card rebranding titanium to facilitate customers who often abroad. This study aimed to analyze the effect of business process reengineering in the face of the offensive marketing to increase brand awareness SKYZ Card. The sample in this study as many as 100 people. The analysis technique used is simple regression analysis. The analysis showed that the business process reengineering significant effect on Brand Awareness SKYZ Card. This shows that the better Business process reengineering can improve brand awareness. Therefore, in the face of the offensive marketing need to design the look of the existing SKYZ Card website in order to become more attractive.

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Published

2018-05-31

How to Cite

Muchson, .-., & Sihwahjoeni, .-. (2018). Business process reengineering in increase brand awareness SKYZ card. International Research Journal of Management, IT and Social Sciences, 5(3), 62-68. Retrieved from https://sloap.org/journals/index.php/irjmis/article/view/181

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Section

Peer Review Articles