Business process reengineering in increase brand awareness SKYZ card


  • - Muchson Faculty of Economics and Business, University of Merdeka Malang, Indonesia
  • - Sihwahjoeni Faculty of Economics and Business, University of Merdeka Malang, Indonesia


Brand awareness, Business process reengineering


Mandiri SKYZ card (travel card products) is a master card credit card rebranding titanium to facilitate customers who often abroad. This study aimed to analyze the effect of business process reengineering in the face of the offensive marketing to increase brand awareness SKYZ Card. The sample in this study as many as 100 people. The analysis technique used is simple regression analysis. The analysis showed that the business process reengineering significant effect on Brand Awareness SKYZ Card. This shows that the better Business process reengineering can improve brand awareness. Therefore, in the face of the offensive marketing need to design the look of the existing SKYZ Card website in order to become more attractive.


Download data is not yet available.


Arikunto, S. (1993). Prosedur Penelitian Komunikasi Suatu Pendekatan Praktek.

Champy, J and Hammer, M. (2011). Reengineering the Corporation: A Manifesto for Business Revolution. Accounting Journal. New York: Happer Collins.

Chapman, C. S., & Kihn, L. A. (2009). Information system integration, enabling control and performance. Accounting, organizations and society, 34(2), 151-169.

Chia, Y. M. (1995). Decentralization, management accounting system (MAS) information characteristics and their interaction effects on managerial performance: a Singapore study. Journal of Business Finance & Accounting, 22(6), 811-830.

Delone, W. I., & Mclean, E. P. (2010). Information Systems Success: The Quest for the Dependent Variable. 1992. Information Systems Research, 3(1).

Grover, V., Jeong, S. R., Kettinger, W. J., & Teng, J. T. (1995). The implementation of business process reengineering. Journal of Management Information Systems, 12(1), 109-144.

Hammer, M. (1900). Beyond reengineering: How the process-centered organization is changing our work and our lives.

Hedström, P., & Swedberg, R. (1996). Rational choice, empirical research, and the sociological tradition. European sociological review, 12(2), 127-146.

Jao, R. and Pagalung G. (2011). Business Process Reengineering. Journal of Accounting. New York: Happer Collins.

Jaya, E. P. (2012). Business Process Reengineering and Cost Benefit Analysis: Case Study on Tax Penalty Avoidance at ConocoPhillips Indonesia Inc (Doctoral dissertation, Universitas Gadjah Mada).

Kawiana, I. G. P., Dewi, L. K. C., Martini, L. K. B., & Suardana, I. B. R. (2018). The influence of organizational culture, employee satisfaction, personality, and organizational commitment towards employee performance. International Research Journal of Management, IT and Social Sciences (IRJMIS), 5(3), 35-45.

Kriyantono, R., Sos, S., & Si, M. (2014). Teknik praktis riset komunikasi. Prenada Media.

Malmi, T., & Brown, D. A. (2008). Management control systems as a package—Opportunities, challenges and research directions. Management accounting research, 19(4), 287-300.

Manganelli, R. L., & Klein, M. K. (1994). The reengineering handbook: a step-by-step guide to business transformation.

Nelson, R. R., Todd, P. A., & Wixom, B. H. (2005). Antecedents of information and system quality: an empirical examination within the context of data warehousing. Journal of management information systems, 21(4), 199-235.

Nicolaou, A. I. (2000). A contingency model of perceived effectiveness in accounting information systems: Organizational coordination and control effects. International Journal of Accounting Information Systems, 1(2), 91-105.

Ogunsiji, A. S., & Ladanu, W. K. (2017). A Theoretical Study of Performance Measures in the Strategic and Corporate Entrepreneurships of Firms. International Journal of Physical Sciences and Engineering (IJPSE), 1(1), 72-80.

Rahardjo, M. (2010). Analisis Data Penelitian Kualitatif (Sebuah Pengalaman Empirik).

SETYOWATI, E., & Ciptono, W. S. (2009). Gambaran implementasi business process reengineering dan evaluasi implementasi continuous process improvement di unit rawat jalan instalasi farmasi Rumah Sakit PKU Muhammadiyah Yogyakarta (Doctoral dissertation, Universitas Gadjah Mada).

Suardana, I. B. R., Astawa, I. N. D., & Martini, L. K. B. (2018). Influential Factors towards Return On Assets and Profit Change. International Journal of Social Sciences and Humanities (IJSSH), 2(1), 105-116.

Supranto, J. (2001). Pengukuran tingkat kepuasan pelanggan untuk menaikkan pangsa pasar. Jakarta: Rineka Cipta.

Whelan, C and McNamara R. (2014). Design and Implementation of Business Process Reengineering. Accounting Journal. New York: Happer Collins.



How to Cite

Muchson, .-., & Sihwahjoeni, .-. (2018). Business process reengineering in increase brand awareness SKYZ card. International Research Journal of Management, IT and Social Sciences, 5(3), 62-68. Retrieved from



Peer Review Articles