The role of satisfaction in mediating the effect of perceived ease of use and perceived usefulness on purchase intention
Study on Bukalapak marketplace’s customer in Bali Province
Keywords:
customers, mediating effect, perceived usefulness, repurchase intention, satisfactionAbstract
The purpose of this study is to examine and explain the role of satisfaction in mediating the effect of perceived ease of use and perceived usefulness on the repurchase intention of Bukalapak marketplace users in Bali. The research subjects were users of the Bukalapak marketplace with a total sample of 140 respondents who had the criteria of having a high school/vocational high school education level, domiciled in Bali, and had shopped using the Bukalapak marketplace. The data were analyzed using the SEM-PLS technique with the Smart PLS version 3.0 application. The results show that all research hypotheses are supported. Practical implications based on research findings show that among the three variables that influence repurchase intention, the satisfaction variable has the highest path coefficient which can be a reference for Bukalapak management in making marketing strategies to increase repurchase intention in Bukalapak customers by increasing satisfaction.
Downloads
References
Abdullah, F., Ward, R., & Ahmed, E. (2016). Investigating the influence of the most commonly used external variables of TAM on students’ Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) of e-portfolios. Computers in human behavior, 63, 75-90. https://doi.org/10.1016/j.chb.2016.05.014
Akbar, N. F., & Nurmahdi, D. A. (2019). Analysis of Perceived Usefulness, Perceived Ease of Use and Service Quality on User Satisfaction in Using Snaapp Communication Application in Ignatius Slamet Riyadi Karawang Elementary School. Saudi Journal of Business and Management Studies. 4(11)
Aprilia Sari, A. A. (2020). The Role Of Trust And Attitude Toward Mobile Shopping To Boost Repurchase Intention (Doctoral dissertation, Universitas Islam Sultan Agung Semarang).
Aqmala, D., Putra, F. I. F. S., & Wijayani, R. (2021). Faktor-Faktor Yang Mempengaruhi Peningkatan Loyalitas Pelanggan BLIBLI. Com. Holistic Journal of Management Research, 3(1), 10-25.
Athapaththu, J. C., & Kulathunga, K. M. S. D. (2018). Factors affecting online purchase intention: A study of Sri Lankan online customers.
Bahari, A. F., Basalamah, J., Ashoer, M., & Syahnur, M. H. (2021). Internet Business: How Perception of Benefits, Risks, and Ease in Decision Making. Jurnal Manajemen Bisnis, 12(2), 176-186.
Basyar, K., & Sanaji, S. (2016). Pengaruh persepsi kemudahan dan persepsi manfaat terhadap niat beli ulang secara online dengan kepuasan sebagai variabel intervening. BISMA (Bisnis dan Manajemen), 8(2), 204-217.
Bisnis. (2021). Pengunjung Bulanan Shopee Capai 93 juta Orang, Geser Tokopedia https://ekonomi.bisnis.com/read/20200824/12/1282601/pengunjung-bulanan-shopee-capai-93-juta-orang-geser-tokopedia Diakses 29 September 2021
Calisir, F., & Calisir, F. (2004). The relation of interface usability characteristics, perceived usefulness, and perceived ease of use to end-user satisfaction with enterprise resource planning (ERP) systems. Computers in human behavior, 20(4), 505-515. https://doi.org/10.1016/j.chb.2003.10.004
Christina, Y., & Yasa, N. (2021). Application of theory of planned behavior to study online booking behavior. International Journal of Data and Network Science, 5(3), 331-340.
CNN Indonesia. (2021). Pengguna Keluhkan Tidak Nyaman Belanja di Situs Bukalapak. https://www.cnnindonesia.com/teknologi/20180703170608-185-311156/pengguna-keluhkan-tidak-nyaman-belanja-di-situs-bukalapak Diakses 29 September 2021
Daneji, A. A., Ayub, A. F. M., & Khambari, M. N. M. (2019). The Effects of Perceived Usefulness, Confirmation and Satisfaction on Continuance Intention in Using Massive Open Online Course (MOOC). Knowledge Management & E-Learning, 11(2), 201-214.
Darmawan, M. H., & Yasa, N. N. K. (2022). The role of experiential value in mediate experiential marketing on repurchase intention. International Research Journal of Management, IT and Social Sciences, 9(1), 168-180. https://doi.org/10.21744/irjmis.v9n1.2020
Dewi, A. P., Yasa, N. N. K., & Setiawan, P. Y. (2017). Integrasi TAM Dan ECM Dalam Menjelaskan Niat Membeli Kembali Produk Fashion Secara Online Di Kota Denpasar. E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 6(06).
Dewi, C. R. A., Yasa, N. N. K., Giantari, I. G. A. K., Sukawati, T. G. R., Setiawan, P. Y., & Setini, M. (2020). The Effect of Security, Trust and Ease of Use towards Repurchase Intentions Mediated by E-satisfaction on Online Travel Agent. Jour of Adv Research in Dynamical & Control Systems, 12(8), 340-354.
Dewi, F S. (2021). Pengaruh Perceived Security dan Perceived Usefulness terhadap Customer Loyalty dengan Customer Satisfaction sebagai Intervening: Studi Kasus E-Wallet (Doctoral dissertation, Universitas Negeri Jakarta).
Dewi, P. D. S., & Santika, I. W. (2018). Pengaruh Technology Acceptance Model (TAM) Terhadap Niat Beli Ulang Online Di Kota Denpasar. E-Jurnal Manajemen Unud, 7(8), 4124-4152.
Erci?, A., Ünal, S., Candan, F. B., & Y?ld?r?m, H. (2012). The effect of brand satisfaction, trust and brand commitment on loyalty and repurchase intentions. Procedia-Social and Behavioral Sciences, 58, 1395-1404. https://doi.org/10.1016/j.sbspro.2012.09.1124
Guritno, S., & Siringoringo, H. (2013). Perceived usefulness, ease of use, and attitude towards online shopping usefulness towards online airlines ticket purchase. Procedia-Social and Behavioral Sciences, 81, 212-216. https://doi.org/10.1016/j.sbspro.2013.06.415
Habibi, M. K. M. (2019). Pengaruh perceived usefulness terhadap loyalitas pengguna melalui kepuasan pada Grab Food dalam aplikasi Grab (studi pada mahasiswa Jurusan Manajemen FE UM angkatan 2017) (Doctoral dissertation, Universitas Negeri Malang).
Hanadia, N., Rahayu, S., & Zultilisna, D. (2017). Pengaruh Kualitas Sistem, Perceived Usefulness, Dan Kualitas Informasi Terhadap Kepuasan Pengguna (studi Kasus Terhadap Sistem Dashboard Pdam Tirta Raharja Pada Tahun 2017). eProceedings of Management, 4(3).
Hansen, J. M., Saridakis, G., & Benson, V. (2018). Risk, trust, and the interaction of perceived ease of use and behavioral control in predicting consumers’ use of social media for transactions. Computers in human behavior, 80, 197-206. https://doi.org/10.1016/j.chb.2017.11.010
Hermawan, A., & Yasa, N. N. K. (2021). The effect of store atmosphere, promotion, and retail service on customer satisfaction and repurchase intention. European Journal of Business and Management, 13(8), 160-169.
Heryana, D. K., & Yasa, N. N. K. (2020). Effect of electronic word of mouth on repurchase intention mediated by brand attitude. International Research Journal of Management, IT and Social Sciences, 7(2), 9-20. https://doi.org/10.21744/irjmis.v7n2.854
Ho, M. H. W., & Chung, H. F. (2020). Customer engagement, customer equity and repurchase intention in mobile apps. Journal of business research, 121, 13-21. https://doi.org/10.1016/j.jbusres.2020.07.046
Imelda, S. (2021). Persepsi Mahasiswa Terhadap Pembelajaran Daring Pada Masa Pandemi COVID 19 Di Jurusan Administrasi Bisnis Politeknik Negeri Banjarmasin. POSITIF: Jurnal Sistem Dan Teknologi Informasi, 7(1), 23-30.
Katadata. (2021). Inilah E-Commerce Paling Populer di Asia Tenggara Menurut Riset iPrice. https://katadata.co.id/happyfajrian/digital/5e9a4c4bef9cb/inilah-e-commerce-paling-populer-di-asia-tenggara-menurut-riset-iprice
Kim, C., Galliers, R. D., Shin, N., Ryoo, J. H., & Kim, J. (2012). Factors influencing Internet shopping value and customer repurchase intention. Electronic commerce research and applications, 11(4), 374-387. https://doi.org/10.1016/j.elerap.2012.04.002
Kim, J., Ji, H., Oh, S., Hwang, S., Park, E., & del Pobil, A. P. (2021). A deep hybrid learning model for customer repurchase behavior. Journal of Retailing and Consumer Services, 59, 102381. https://doi.org/10.1016/j.jretconser.2020.102381
Laora, S. E., Hidayati, T., & Asnawati, A. (2021). Pengaruh perceived ease of use dan perceived usefulness tehadap repurchase intention yang dimediasi oleh customer trust. KINERJA, 18(2), 304-313.
Lestari, E. A. (2020). Pengaruh Perceived Usefulness, Perceived Ease Of Use, dan Application Content Terhadap Trust Dan Dampaknya Pada Purchase Intention Tiket Perjalanan Dan Hotel Melalui Aplikasi Tiket. Com/Ekatiyas Ayu Lestari/27170425/Pembimbing: Dergibson Siagian.
Mahendra, Y. E., & Zuliestiana, D. A. (2019). Pengaruh “ Website Functionality ”, “ Perceived Usability ”, Dan “ Perceived Usefulness ” Terhadap Kepuasan Pelanggan Lazada the Impact of Website Functionality , Perceived Usability , and Perceived Usefulness on Customer Satisfaction Lazada. 6(2), 2810–2816.
Mandasari, I. A. C. S., & Giantari, I. G. A. K. (2017). Pengaruh perceived usefulness, perceived ease of use, dan kualitas layanan terhadap kepuasan untuk membangun loyalitas. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 10(6), 3637-3664.
Maryanto, R. H., & Kaihatu, T. S. (2021). Customer Loyalty as an Impact of Perceived Usefulness to Grab Users, Mediated by Customer Satisfaction and Moderated by Perceived Ease of Use. Binus Business Review, 12(1), 31-39.
Miandari, G. A. K. D. D., Yasa, N. N. K., Wardana, M., Giantari, I. G. A. K., & Setini, M. (2021). Application of Technology Acceptance Model to Explain Repurchase Intention in Online Shopping Consumers. Webology, 18(1), 247-262.
Moslehpour, M., Pham, V. K., Wong, W. K., & Bilgiçli, ?. (2018). E-purchase intention of Taiwanese consumers: Sustainable mediation of perceived usefulness and perceived ease of use. Sustainability, 10(1), 234.
Naradipa, C. (2020). The Effect of Perceived Ease of Use, Perceived Enjoyment, Perceived Cohesion, Social Norm and Customer Preference to Customer Loyalty Online Game Community First Person Shooter in Surabaya. KnE Social Sciences, 117-125.
Nelwan, J., Yasa, N., Sukaatmadja, I., & Ekawati, N. (2021). Antecedent behaviour and its implication on the intention to reuse the internet banking and mobile services. International Journal of Data and Network Science, 5(3), 451-464.
Nonis, M. F. (2022). The Integration of Technology Acceptance Model (TAM) And Theory of Planned Behavior (TPB) on Online Purchase Intention of Shopee Marketplace Consumers. Asia Proceedings of Social Sciences, 9(1), 105-106.
Nyssa, N., & Rahmidani, R. (2019). Pengaruh Perceived Trustworthiness, Perceived Risk Dan Perceived Ease of Use Terhadap Minat Beli Konsumen Pada Toko Online Jd. Id Di Kota Padang. Jurnal Ecogen, 2(3), 249-258.
Ohliati, J., & Abbas, B. S. (2019). Measuring Students Satisfaction in Using Learning Management System. International Journal of Emerging Technologies in Learning, 14(4).
Oktarini, M. A. S., & Wardana, I. M. (2018). Peran Customer Satisfaction Memediasi Pengaruh Perceived Ease of Use dan Perceived Enjoyment terhadap Repurchase Intention. E-Jurnal Manajemen Unud, 7(4), 2041-2072.
Pamungkas, F. A. (2017). Pengaruh Kualitas Sistem Informasi, Kualitas Informasi, Dan Perceived Usefulness Terhadap Kepuasan Pengguna Akhir Software Akuntansi (Studi Empiris Pada Perusahaan Yang Menggunakan Sistem Erp) (Doctoral dissertation, Universitas Muhammadiyah Surakarta).
Pitaloka, A. D., & Ali, M. M. (2022). Faktor-faktor yang Memengaruhi Niat Beli Ulang Sayuran Melalui Platform E-Commerce di Jabodetabek. Jurnal Aplikasi Bisnis dan Manajemen (JABM), 8(1), 314-314.
Pradana, D. (2018). Pengaruh E-Service Quality dan Kemudahan terhadap Niat Beli Ulang dengan Kepuasan Sebagai Variabel Intervening (Studi pada Pengguna Jasa Uber Motor di Surabaya). Jurnal Ilmu Manajemen (JIM), 6(1).
Prakosa, A., & Wintaka, D. J. (2020). Analisis faktor-faktor yang Mempengaruhi Minat Penggunaan Ulang E-Wallet pada Generasi Milenial di Daerah Istimewa Yogyakarta. Bisman (Bisnis Dan Manajemen): The Journal of Business and Management, 3(1), 72-85.
Pramesthi, F. (2013). Efek Perceived Ease Of Use Dan Confirmation Terhadap Anteseden Online Repurchase Intention.
Pramita, R. (2021). Pengaruh Perceived Ease Of Use, Customer Engagement, Dan Promosi Terhadap Loyalitas Pengguna Grab (Studi Pada Pengguna Aplikasi Grab di Kabupaten Kebumen) (Doctoral dissertation, Universitas Putra Bangsa).
Pramudita, A. S. (2020). Pengukuran Kualitas Pelayanan dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan pada Industri Logistik. Jurnal Logistik Bisnis, 10(1), 15-21.
Prawita, D., Lukitaningsih, A., & Welsa, H. (2020). Analisis Price Discount dan Perceived Usefulness terhadap Minat Pembelian Ulang Menggunakan Fintech melalui Intervening Customers Satisfaction (Studi Kasus Pada Pengguna Aplikasi Gopay di Kota Yogyakarta). UPAJIWA DEWANTARA: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat, 4(2), 147-160.
Prayudi, IG, Sukaatmadja, IPG., Yasa, N.N.K., Giantari, (2022), The Role of Trust in Mediation the Effect of Perception of Ease of Use and Perception of Usefulness on Intention to Re-Using the Mobile Banking Service, International Research Journal of Management, IT & Social Sciences, 9 (4), pp. 482-493
Putra, M. R. S., & Prasetyo, E. (2021). Analisis Kualitas Sistem Informasi Akuntansi, Perceived Usefulness Terhadap Kepuasan Pengguna Pada Tanaya Realty di Kota Sidoarjo. JURNAL EKUIVALENSI, 6(2), 342-356.
Putri, C. A. V. E., Utomo, S. W., & Murwani, J. (2018, October). Pengaruh Percaived Ease Of Use Dan Percaived Usefulnessterhadap Kepuasan Penggunatransaksi Go-Pay (Studi kasus pengguna aplikasi Gojek transaksi Go-Pay di Kota Madiun). In FIPA: Forum Ilmiah Pendidikan Akuntansi (Vol. 6, No. 2).
Putri, K. A. M. A., & Yasa, N. N. K. (2022). The Role of Customer Satisfaction as Mediating Variable on the Effect of Brand Image towards Coffee Shop Customer’s Repurchase Intention. European Journal of Business and Management Research, 7(2), 149-154.
RAHMADHANI, B. R., & SUKRESNA, I. (2021). Pengaruh Kualitas Informasi, Perceived Ease Of Use, E-Recovery Service Terhadap Minat Beli Ulang Pada Aplikasi Traveloka Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Pengguna Traveloka di Kota Semarang) (Doctoral dissertation, UNDIP: Fakultas Ekonomika dan Bisnis).
Rahmadhania, G., & Sari, K. (2019). Pengaruh persepsi manfaat dan persepsi kemudahan terhadap loyalitas melalui kepuasan konsumen pada pengguna financial technology ovo.
Rahmayanti, P. L. D., & Ekawati, N. W. (2021). Pengaruh Kualitas Layanan Dan Promosi Penjualan Terhadap Kepuasan Dan Loyalitas Pelanggan Menggunakan Online Food Delivery Service Di Bali. Jurnal Manajemen dan Bisnis Equilibrium, 7(2), 125-138.
Rahmayanti, P., Widagda, I., Yasa, N., Giantari, I., Martaleni, M., Sakti, D., ... & Anggreni, P. (2021). Integration of technology acceptance model and theory of reasoned action in pre-dicting e-wallet continuous usage intentions. International Journal of Data and Network Science, 5(4), 649-658.
Rajak, A. N. H., Bakar, D. N. N. P. A., Lajim, N. D. A., Kamarulzaman, N. H. S. A. H., Karim, S. N. F. H., & Almunawar, M. N. (2018). E-learning services acceptance in higher educational institutes: A case study in Brunei. Education and Information Technologies, 23(6), 2341-2361.
Rawashdeh, A. M., Elayan, M. B., Alhyasat, W., & Shamout, M. D. (2021). Electronic Human Resources Management Perceived Usefulness, Perceived Ease Of Use And Continuance Usage Intention: The Mediating Role Of User Satisfaction In Jordanian Hotels Sector. International Journal for Quality Research, 15(2).
Riza, S., & Sutopo, S. (2017). Analisis pengaruh e-service quality, kualitas informasi dan persepsi kemudahan terhadap e-loyalty dengan e-satisfaction sebagai variabel intervening (Studi Pada Pelanggan Lazada Indonesia). Diponegoro Journal of Management, 6(4), 929-941.
Rizan, M., Febrilia, I., Wibowo, A., & Pratiwi, R. D. R. (2020). Antecedents of Customer Loyalty: Study from the Indonesia's Largest E-commerce. The Journal of Asian Finance, Economics, and Business, 7(10), 283-293.
Rizan, M., Haro, A., & Rahmadhina, B. (2019). Pengaruh perceived ease of use dan service quality terhadap customer satisfaction dengan trust sebagai intervening (studi kasus pada pengguna grab di wilayah jakarta). JRMSI-Jurnal Riset Manajemen Sains Indonesia, 10(2), 337-355.
Saadé, R. G., & Kira, D. (2007). Mediating the impact of technology usage on perceived ease of use by anxiety. Computers & education, 49(4), 1189-1204. https://doi.org/10.1016/j.compedu.2006.01.009
Safarudin, A., Kusdibyo, L., & Senalasari, W. (2020, September). Faktor-Faktor Pembentuk Loyalitas Generasi Z dalam Menggunakan Financial Technology E-wallet. In Prosiding Industrial Research Workshop and National Seminar (Vol. 11, No. 1, pp. 1073-1078).
Sana, P. A. A., Sri, S. N. W., Kerti, Y. N. N., & Gde, S. I. P. (2019). Technology acceptance model and trust in explaining customer intention to use internet banking. Russian Journal of Agricultural and Socio-Economic Sciences, 91(7), 254-262.
Santona, E., Sudaryanto, S., & Afandi, M. F. (2021). Marketplace’s Perceived Ease of Use, Harga dan Promosi Terhadap Minat Beli Ulang Konsumen. BISMA: Jurnal Bisnis dan Manajemen, 15(3).
Saputra, R., & Widodo, T. (2019). Faktor-faktor Yang Mempengaruhi Kepuasan Dan Loyalitas Pengguna Pada Perpustakaan Digital (studi Kasus Pada Open Library Telkom University). eProceedings of Management, 6(2).
Sasono, I., JUBAEDI, A. D., NOVITASARI, D., WIYONO, N., RIYANTO, R., OKTABRIANTO, O., ... & WARUWU, H. (2021). The impact of e-service quality and satisfaction on customer loyalty: Empirical evidence from internet banking users in Indonesia. The Journal of Asian Finance, Economics and Business, 8(4), 465-473.
Sebastian, A. (2021). Pengaruh perceived value, kepuasan pelanggan, kepercayaan pelanggan terhadap loyalitas pelanggan outlet Nike di Jakarta (Doctoral dissertation, Universitas Pelita Harapan).
Setiawan, J. J. (2020). Pengaruh Perceived Usefulness, Perceived Ease Of Use, Subjective Norm, Dan Customer Experience Terhadap Intention To Use Mytelkomsel (Studi Kasus Pada Mahasiswa Universitas Kristen Petra Surabaya). Jurnal Strategi Pemasaran, 7(1), 12.
Silaen, E., & Prabawani, B. (2019). Pengaruh persepsi kemudahan menggunakan e-wallet dan persepsi manfaat serta promosi terhadap minat beli ulang saldo e-wallet Ovo. Jurnal Ilmu Administrasi Bisnis, 8(4), 155-163.
Sindonews.com. (2021). Ini Tiga Hal yang Jadi Fokus Bukalapak di 2021 https://tekno.sindonews.com/read/296768/207/ini-tiga-hal-yang-jadi-fokus-bukalapak-di-2021-1610323292 Diakses 29 September 2021
Surya, P. A. (2017). Pengaruh Kualitas Sistem Informasi, Kualitas Informasi, Dan Perceived Ussefulness Terhadap Kepuasan Pengguna Sistem Informasi Akuntansi (Studi Pada Stmik Triguna Dharma Medan).
Suryani, R., & Ramdhani, F. N. (2022). Pengaruh Persepsi Kemudahan Dan Brand Image Toko Terhadap Niat Beli Ulang Di Online Marketplace Dengan Kepuasan Pelanggan Sebagai Variabel Intervening. Medikonis, 13(1), 62-69
Teknologi. (2021). Pengunjung Marketplace Tertinggi Februari 2021 Pada Iprice. https://teknologi.id/technology/pengunjung-marketplace-tertinggi-februari-2021-pada-iprice Diakses 29 September 2021
Tempo. (2021). Bukalapak dan JDID, E-Commerce 2019 Paling Banyak Dikomplain. https://bisnis.tempo.co/read/1295124/bukalapak-dan-jdid-e-commerce-2019-paling-banyak-dikomplain/full&view=ok
The Jakarta Post. (2019). Bukalapak officially becomes Indonesia's fourth unicorn startup". The Jakarta Post. Diarsipkan dari versi asli tanggal 29 March 2019. https://web.archive.org/web/20190329002459/https://www.thejakartapost.com/life/2018/01/11/bukalapak-officially-becomes-indonesias-fourth-unicorn-startup.html .
Tribun bisnis. (2021). Pengguna E-Commerce Meningkat, Baseus Indonesia Fokus ke Penjualan Online. https://www.tribunnews.com/bisnis/2021/07/26/pengguna-e-commerce-meningkat-baseus-indonesia-fokus-ke-penjualan-online Diakses tanggal 28 September 2021.
Trisnawati, E., Assegaff, S., & Rohaini, E. (2019). Pengaruh Perceived Ease Of Use, Perceive Usefulness, Service Quality, Perceived Value Terhadap Customer Saticfaction Pada Pengguna Grab (Studi Kasus Mahasiswa STIKOM DB Jambi). Jurnal Ilmiah Mahasiswa Sistem Informasi, 1(2), 82-96.
Tulodo, B. A. R., & Solichin, A. (2019). Analisis Pengaruh Kualitas Sistem, Kualitas Informasi dan Perceived Usefulness terhadap Kepuasan Pengguna Aplikasi Care dalam Upaya Peningkatan Kinerja Karyawan. JRMSI-Jurnal Riset Manajemen Sains Indonesia, 10(1), 25-43.
Wangsa, I. N. W., Rahanatha, G. B., Yasa, N. N. K., & Dana, I. M. (2022). The Effect of Sales Promotion on Electronic Word of Mouth and Purchase Decision (Study on Bukalapak Users in Denpasar City). European Journal of Business and Management Research, 7(2), 176-182.
Wida, P. A. M. W., Yasa, N. N. K., & Sukaatmadja, I. P. G. (2016). Aplikasi model tam (technology acceptance model) pada perilaku pengguna instagram. Jurnal Ilmu Manajemen Mahasaraswati, 6(2), 101948.
Wilson, N., Keni, K., & Tan, P. H. P. (2021). The role of perceived usefulness and perceived ease-of-use toward satisfaction and trust which influence computer consumers' loyalty in China. Gadjah Mada International Journal of Business, 23(3), 262-294.
Windrati, H. H. (2017). Pengaruh Perceived Service Quality, Perceived Usefulness, Perceived Ease Of Use Dan Perceived Credibility Terhadap Satisfaction Berdampak Loyalitas Pengguna Mandiri E-Cash (Doctoral dissertation, STIE Indonesia Banking School).
Yasa, N. N. K., Ratnaningrum, L. P. R. A., & Sukaatmadja, P. G. (2014). The application of technology acceptance model on internet banking users in the city of denpasar. Jurnal Manajemen Dan Kewirausahaan, 16(2), 93-102.
Yohanda, A. R., Masdupi, E., & Engriani, Y. (2019). The Influence of Promotion, Perceived Ease of Use, and Price Toward Repurchase Intention Transportation Services Go-jek on Students in Universitas Negeri Padang. Jurnal Kajian Manajemen Dan Wirausaha, 1(1), 2019.
Zhang, Y., Fang, Y., Wei, K. K., Ramsey, E., McCole, P., & Chen, H. (2011). Repurchase intention in B2C e-commerce—A relationship quality perspective. Information & Management, 48(6), 192-200. https://doi.org/10.1016/j.im.2011.05.003
Published
How to Cite
Issue
Section
Copyright (c) 2022 International research journal of management, IT and social sciences
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Articles published in the International Research Journal of Management, IT and Social sciences (IRJMIS) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IRJMIS right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.
Articles published in IRJMIS can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
This copyright notice applies to articles published in IRJMIS volumes 7 onwards. Please read about the copyright notices for previous volumes under Journal History.
