The INFLUENCE OF CITY IMAGE, CITY BRANDING, AND eWOM ON TOURIST VISITING DECISIONS TO DENPASAR CITY
Abstract
Several areas in Bali have developed into tourist areas, one of which is Denpasar City. The number of tourists is one indicator of the success of the tourism industry, but there has been a decrease in the number of tourists visiting Denpasar City since 2016. Finding and determining factors that support tourist decisions in determining tourist destinations is important in the context of developing a tourism marketing strategy. Strategies that can assist the preparation of tourism marketing in order to influence the decision of tourists to visit include the formation of city image, city branding, and eWom. This study aims to analyze the effect of city image, city branding, and eWom on the decision to visit tourists to Denpasar City. Collecting data using a questionnaire distributed directly to the respondents. The population in this study are tourists who visit Denpasar City. In this study using 95 respondents respondents. The data analysis technique used multiple linear regression analysis. SPSS 23 software for windows is used to help analyze the relationship between variables. The results showed that City Image, City Branding, and eWOM had a significant effect on visiting decisions.
Downloads
Published
How to Cite
Issue
Section
Copyright (c) 2022 International research journal of management, IT and social sciences
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Articles published in the International Research Journal of Management, IT and Social sciences (IRJMIS) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IRJMIS right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.
Articles published in IRJMIS can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
This copyright notice applies to articles published in IRJMIS volumes 7 onwards. Please read about the copyright notices for previous volumes under Journal History.
