Building on firm competitive advantage through core competence manufacturing firm


  • Okpewho Lucky Igho Department of Business Administration, Faculty of Management Sciences, Delta State University, Abraka


brewery, competitive advantage, core competence, firm, manufacturing


The study examined the effect of core competence and firm competitive advantage in the Nigeria Brewing industry, with a focus on selected Brewing firms in Enugu, Onitsha and Benin City. The study employed a descriptive survey research design. Instrument adopted for the study is a structured questionnaire based on simple random sampling method. In addition, interview was also employed to serve as a compliment for the questionnaire. Reliability of the research instrument was tested using the Cronbach Alpha method which revealed that the instrument is reliable. The result of Durbin Watson revealed that the data is free from autocorrelation. Data analysis was done using both descriptive and inferential analysis technique. Descriptive statistics was used to give insight on the respondents profile while inferential statistics was used in the conducting of hypotheses. The two research questions for the study were analyzed using multiple regression model. The study shows that the two null hypotheses were rejected while the two alternative hypotheses were accepted (intellectual capital (p=0.000<0.05, ?=0.325) and customer services (p=0.000<0.05, ?=0.708).


Download data is not yet available.


Agha, S., Alrubaiee, L., & Jamhour, M. (2012). Effect of core competence on competitive advantage and organizational performance. International Journal of Business and management, 7(1), 192.

Alamgir, M., Nasir, T., Shamsuddoha, M., & Nedelea, A. (2011). Influence of brand name on consumer decision making process-an empirical study on car buyers. The USV Annals of Economics and Public Administration, 10(2), 142-153.

Ali?i?, A., & Duman, T. (2013). Comparing the efficiency of distribution methods in home appliance industry. European Journal of Business and Social Sciences, 2(5), 56-75.

An?elkovi?, A., Barac, N., & Radosavljevi?, M. (2017). Analysis of Distribution Channels’ Successfulness–The Case of the Retail Chains in the Republic of Serbia. Economic Themes, 55(4), 501-519.

Avci, U., Madanoglu, M., & Okumus, F. (2011). Strategic orientation and performance of tourism firms: Evidence from a developing country. Tourism Management, 32(1), 147-157.

Berman, B., & Thelen, S. (2004). A guide to developing and managing a well?integrated multi?channel retail strategy. International Journal of Retail & Distribution Management.

Boamah, D. A. (2014). Addressing the Impact of Customer Service on the Performance of Telecom Companies in Ghana.

Chopra, S. (2003). Designing the distribution network in a supply chain. Transportation Research Part E: Logistics and Transportation Review, 39(2), 123-140.

Chumaidiyah, E. (2011). Theoretical framework: The influence of core technical competence and core marketing competence to competitive advantage. In Proceedings The 2nd International Conference on Industrial Engineering And Operations Management (IEOM). Kuala Lumpur, Malaysia.

Coelho, F., Easingwood, C., & Coelho, A. (2003). Exploratory evidence of channel performance in single vs multiple channel strategies. International Journal of retail & distribution management.

Connell, J., Carlton, J., Grundy, A., Taylor Buck, E., Keetharuth, A. D., Ricketts, T., ... & Brazier, J. (2018). The importance of content and face validity in instrument development: lessons learnt from service users when developing the Recovering Quality of Life measure (ReQoL). Quality of Life Research, 27(7), 1893-1902.

Cravens, D. W., Merrilees, B., & Walker, R. H. (2000). Strategic marketing management for the Pacific region.

Davcik, N. S., & Sharma, P. (2016). Marketing resources, performance, and competitive advantage: A review and future research directions. Journal of Business Research, 69(12), 5547-5552.

Duffie, N. A., & Piper, R. S. (1986). Nonhierarchical control of manufacturing systems. Journal of Manufacturing systems, 5(2), 141.

Eden, C., & Ackermann, F. (2000). Mapping distinctive competencies: a systemic approach. Journal of the Operational Research Society, 51(1), 12-20.

Fragouli, E., Escalona, A., Gutierrez-Mateo, C., Tormasi, S., Alfarawati, S., Sepulveda, S., ... & Munné, S. (2009). Comparative genomic hybridization of oocytes and first polar bodies from young donors. Reproductive biomedicine online, 19(2), 228-237.

Ghasemi-Varnamkhasti, M., Mohtasebi, S. S., Rodriguez-Mendez, M. L., Lozano, J., Razavi, S. H., & Ahmadi, H. (2011). Potential application of electronic nose technology in brewery. Trends in Food Science & Technology, 22(4), 165-174.

Ghosh, C. (2017). A study on - evaluating marketing strategies adopted by home appliance for economic development in India. International Journal of Social Sciences and Humanities, 1(1), 9–15. .

Gichuki, B. W. (2014). Influence of performance management on employee productivity in the civil service: A case of the Immigration Department in Kenya (Doctoral dissertation, University of Nairobi).

Gupta, S., Woodside, A., Dubelaar, C., & Bradmore, D. (2009). Diffusing knowledge-based core competencies for leveraging innovation strategies: Modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks. Industrial Marketing Management, 38(2), 219-227.

Hafeez, K., Zhang, Y., & Malak, N. (2002). Core competence for sustainable competitive advantage: a structured methodology for identifying core competence. IEEE transactions on engineering management, 49(1), 28-35.

Halawi, L. A., Aronson, J. E., & McCarthy, R. V. (2005). Resource-based view of knowledge management for competitive advantage. The electronic journal of knowledge management, 3(2), 75.

Hasan, T. (2008). Influence of brand name on consumer decision in car choice. Umea School of Business and Economics, 1-62.

Higo, M. (2008). Japan: Statistical profile.

Hitt, M. A., Bierman, L., Shimizu, K., & Kochhar, R. (2001). Direct and moderating effects of human capital on strategy and performance in professional service firms: A resource-based perspective. Academy of Management journal, 44(1), 13-28.

Holmstrom, B. R., & Tirole, J. (1989). The theory of the firm. Handbook of industrial organization, 1, 61-133.

Ian, H., Gong, Z. R., Liu, Y. X., Sun, C. P., & Nori, F. (2008). Cavity optomechanical coupling assisted by an atomic gas. Physical Review A, 78(1), 013824.

Israel, G. D. (1992). Determining sample size.

Jackson, S. E., Joshi, A., & Erhardt, N. L. (2003). Recent research on team and organizational diversity: SWOT analysis and implications. Journal of management, 29(6), 801-830.

Jones, G. R., & George, J. M. (2009). Contemporary management: 6th International. British Journal of Arts and Social Sciences.

Kabue, L. W., & Kilika, J. M. (2016). Firm resources, core competencies and sustainable competitive advantage: An integrative theoretical framework. Journal of management and strategy, 7(1), 98-108.

Kawan, S. H. H. (2017). The Role of Core Competencies in Achieving the Competitive Advantage: Evidence from Banking Sector in Iraq Kurdistan Region Erbil. International Journal of Economics, Commerce and Management, 5(4), 529-545.

Kayaba?, T. D., Boyraz, G., & Derdiyok, R. (2017). Examining Coca-Cola and Pepsi Brands under the Basis of Globalisation and Multinational Companies. International Journal of Academic Research in Business and Social Sciences, 7(12), 2222-6990.

Kaynak, H. (2003). The relationship between total quality management practices and their effects on firm performance. Journal of operations management, 21(4), 405-435.

Kiyabo, K., & Isaga, N. (2019). Strategic entrepreneurship, competitive advantage, and SMEs’ performance in the welding industry in Tanzania. Journal of Global Entrepreneurship Research, 9(1), 1-23.

Kohlbacher, F., & Herstatt, C. (2011). The silver market phenomenon: Marketing and innovation in the aging society (pp. 279-294). Germany: Springer.

Kursunluoglu, E. (2011). Customer service effects on customer satisfaction and customer loyalty: A field research in shopping centers in Izmir City-Turkey. International Journal of business and social science, 2(17).

Lamptey, D. (2016). The effect of branding on organisational performance in the retailing of pharmaceutical products, the mediating role of customer service. A thesis submitted to the department of marketing and corporate strategy, Kwame Nkrumah University of science and technology (Knust), in partial fulfillment of the award of the degree of master of business administration (marketing option). College of humanities and social sciences, school of business.

Lee, J., Lapira, E., Bagheri, B., & Kao, H. A. (2013). Recent advances and trends in predictive manufacturing systems in big data environment. Manufacturing letters, 1(1), 38-41.

Lei, D., Hitt, M. A., & Bettis, R. (1996). Dynamic core competences through meta-learning and strategic context. Journal of management, 22(4), 549-569.

Levy, M., & Weitz, B. A. (2007). Retail Locations. Retailing Management, 6.

Ljungquist, U. (2008). Specification of core competence and associated components: A proposed model and a case illustration. European business review.

Long, C., & Vickers-Koch, M. (1995). Using core capabilities to create competitive advantage. Organizational dynamics, 24(1), 7-22.

Maduagwu, E.N. (2016). Managing intellectual capital for competitive advantage in selected brewing firms in South East Nigeria. Thesis submitted in partial fulfillment of the requirements for the award of doctor of philosophy (Ph.D) in management. department of management faculty of business administration university of Nigeria, Nsukka.

Mahyuni, A. A. S., Sucipta, I. N., Adnyana, I. M., & Mahendra, M. S. (2019). The consumer perception on balinese local culture-based packaging design on white oyster mushroom chips (Pleorotus ostreatus). International Journal of Life Sciences, 3(3), 41–52.

Makhloufi, L., & Al-Erjal, H. M. E. A. (2014). The effect of core competence on the sustainable competitive advantage of Malaysian SMEs furniture industry. Journale of Humanities, Language, Culture & Business, 1, 90-99.

Mcobrein, A.V. (2019). Determinants of customer satisfaction through effective wholesale distribution system: A survey of distributors and retail outlets at makola market- Accra, Ghana. African Journal of Procurement, Logistics & Supply Chain Management 1(3):18-35.

Nechaev, S., & Adelman, K. (2011). Pol II waiting in the starting gates: Regulating the transition from transcription initiation into productive elongation. Biochimica et Biophysica Acta (BBA)-Gene Regulatory Mechanisms, 1809(1), 34-45.

Nguyen, T. H. N. (2017). Integration of multi-channel distribution and its impact on profit of fast fashion companies.

Obijuru, E. U. (2016). Strategic position and competitive advantage in the brewing industry in south-east, Nigeria. A thesis submitted to the department of management faculty of business administration, university of Nigeria, Enugu campus in partial fulfillment of the requirements for the award of the degree of doctor of philosophy (Ph.D.) in management.

Ogbo, A., Japheth, O. O., & Ukpere, W. I. (2014). Innovation through global collaboration: A new source of competitive advantage (A Study of Nigerian Breweries PLC). Mediterranean Journal of Social Sciences, 5(1), 709-709.

Okafor, B. E., & Nnanna, I. (2018). Optimization of Distribution Network of Nigerian Bottling Company PLC Using LINGO. University Of Technology Owerri, Imo State.

Passemard, D., & Kleiner, B. H. (2000). Competitive advantage in global industries. Management Research News.

Pechlaner, H., & Sauerwein, E. (2002). Strategy implementation in the Alpine tourism industry. International Journal of Contemporary Hospitality Management.

Pemberton, J. D., & Stonehouse, G. H. (2000). Organisational learning and knowledge assets–an essential partnership. The learning organization.

Porter, M. E. (1985). Technology and competitive advantage. Journal of business strategy.

Rangaswamy, A., & Van Bruggen, G. H. (2005). Opportunities and challenges in multichannel marketing: An introduction to the special issue. Journal of interactive marketing, 19(2), 5-11.

Reza, G. A. (2011). The relationship between intellectual capital and financial performance: An empirical investigation in an Iranian company. African journal of business management, 5(1), 88-95.

Roos, G., Pike, S., & Fernström, L. (2007). Managing intellectual capital in practice. Routledge.

Rosenbloom, B. (2007). Multi-channel strategy in business-to-business markets: Prospects and problems. Industrial marketing management, 36(1), 4-9.

Sanchez, R. (2004). Understanding competence-based management: Identifying and managing five modes of competence. Journal of Business research, 57(5), 518-532.

Santos, M., Jiménez, J. J., Bartolomé, B., Gómez-Cordovés, C., & Del Nozal, M. J. (2003). Variability of brewer’s spent grain within a brewery. Food Chemistry, 80(1), 17-21.

Sawagvudcharee, O., Shrestha, S., & Mandal, S. (2018). Impacts of Brand on Consumer Decision Making: Case Study of Beer Brands in Nepal. International Journal of Research, 5(16).

Sharma, A., & Mehrotra, A. (2007). Choosing an optimal channel mix in multichannel environments. Industrial Marketing Management, 36(1), 21-28.

Tampoe, M. (1994). Exploiting the core competences of your organization. Long range planning, 27(4), 66-77.

Theriou, N. G., Aggelidia, V., & Theriou, G. (2009). A theoretical framework contrasting the resource-based perspective and the knowledge-based view.

Topolansky, F., Zhang, Y. C., & Baird, T. (2015). Competitiveness in a saturated market. A case study of the Scottish craft beer industry. International Journal of Business and Social Science, 6(8), 28-46.

Yan, R., Wang, J., & Zhou, B. (2010). Channel integration and profit sharing in the dynamics of multi-channel firms. Journal of Retailing and Consumer Services, 17(5), 430-440.

Yeboah, J., & Ewur, G. D. (2014). Quality customer service as a competitive advantage in the telecommunication industry in the western region of Ghana. Journal of Education and Practice, 5(5), 20-30.



How to Cite

Igho, O. L. (2022). Building on firm competitive advantage through core competence manufacturing firm. International Research Journal of Management, IT and Social Sciences, 9(6), 800–812.



Peer Review Articles