Advertising as a marketing communication

Authors

  • Ayu Mulyana Rizki STIKOM Bali-Indonesia

Keywords:

Advertising, Consumers, Marketing communication, Product, Strategy

Abstract

Theoretically delivering the concept and design of marketing and management, serving our clients with the most innovative techniques and ideas essential in today’s competitive market for the success of any brand or product. At Abstract, we believe in superior customer service that is second to none, creating an unforgettable brand value with cutting-edge solutions and connecting your products to the right audience. Advertising as a marketing communication. The most basic concept underlying marketing is a human need. With the changing times, the need developed into a desire to consume a product with certain characteristics. Definition of marketing according to marketing is a social process with the process of individuals and groups obtain what they need and want by creating, offering, and freely exchanging goods and services of value with others.

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References

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Published

2015-05-31

How to Cite

Rizki, A. M. (2015). Advertising as a marketing communication. International Research Journal of Management, IT and Social Sciences, 2(5), 23–25. Retrieved from https://sloap.org/journals/index.php/irjmis/article/view/309

Issue

Vol. 2 No. 5 (2015): May

Section

Peer Review Articles
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