Influence of implementation on mix promotion model strategy towards tourist visitation in Indonesia
Keywords:
Marketing, Mix promotion, Promotion strategies, Rote island, Tourists visitationAbstract
This quantitative study aims at examining how the implementation of promotional mix model strategy, that consisted of nature tourism, arts, and culture, influencing the increase of both domestic and international tourists visitation in Indonesia. The study was conducted in Rote as a tourism Island that located in East Nusa Tenggara- Indonesia. Data itself obtained through questionnaires. Results shows that independent variables consisting of advertising, sales promotion and personal selling, have shown a significant influence and have given positive impact on tourist visitation to Rote Island. In other side, variables of public relations and direct marketing have no effect on tourist visitation to the Rote Island.
Downloads
References
Buchari, A. (2004). Manajemen pemasaran dan pemasaran jasa. Alfabeta, Bandung.
Hadi, S. (1995). Metodologi Research Jilid IV. Yogyakarta: Andi Offset. 2004. Statistik Jilid, 3.
Hollloway. (1995). Manajemen Pemasaran Jasa, Teori dan Praktik. Jakarta: Salemba Empat.
Husein, U. (2005). Metode Penelitian. Jakarta: Salemba Empat
Kotler, P. (1964). Marketing mix decisions for new products. Journal of marketing research, 43-49. https://www.jstor.org/stable/3150319
Kotler, P., & Wasana, J. (1994). Manajemen Pemasaran: Analisis, Perencanaan, Implementasi dan Pengendalian. Penerbit Erlangga.
Kotler, P., Keller, K. L., & Bliemel, F. (2007). Marketing-management: Strategien für wertschaffendes Handeln. Pearson Deutschland GmbH.
Lumsdon, L. (1997). Tourism marketing. International Thomson Business Press. https://www.cabdirect.org/cabdirect/abstract/19971811224
Mardikanto, T. (2010). Komunikasi Pembangunan. Surakarta: Universitas Sebelas Maret & PT. Telekomunikasi Indonesia Tbk.
Munarsi. (2005). Menapak Bumi, Menjelajah Alam Karangsambung Untuk Memahami Dinamika Bumi. Kebumen: UPT. BIKK LIPI Karangsambung.
Oliver, S. (2007). Strategi Public Relations. Jakarta: PT. Gelora Aksara Pratama.
Pattiasina, V., Sejati, F. R., Seralurin, Y. C., Batilmurik, R. W., & Al Aziz, M. A. (2018). The impact of financial ratios towards profit changes. International Research Journal of Management, IT and Social Sciences, 5(5), 1-16. https://doi.org/10.21744/irjmis.v5n5.275
Shim, T. A. (2003). Periklanan Promosi Aspek Tambahan Komunikasi Pemasaran Terpadu. Jakarta: Erlangga.
Sistaningrum, W. (2002). Manajemen penjualan produk. Yogyakarta: Kanisius.
Sugiyono, M. P. P. (2007). Pendekatan Kuantitatif. Kualitatif, dan R&D, Bandung: Alfabeta.
Sutisna, S. E. (2002). ME. Perilaku Konsumen Dan Komunikasi Pemasaran.
Sutopo, H. B. (2002). Metodologi penelitian kualitatif.
Swastha, B. (2000). Irawan,(2005), Manajemen Pemasaran Modern. Liberty, Yogyakarta.
Swastha, B. D. H. 1984. Azas-azas marketing. Liberty. Yogyakarta.
Tjiptono, F., Chandra, G., & Adriani, D. (2008). Pemasaran Strategik “Mengupas Topik Utama Pemasaran Strategik, Branding Strategy, Customer Satisfaction, Strategi Kompetitif, Hingga E-Marketing”. Yogyakarta: Andi offset Yogyakarta.
Yasid. (1999). Customer Behaviour. New York: Prentice Hall.
Yoeti Oka, A. (1996). Pengantar Ilmu Pariwisata, penerbit PT. Angkasa, Bandung.
Published
How to Cite
Issue
Section
Articles published in the International Research Journal of Management, IT and Social sciences (IRJMIS) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IRJMIS right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.
Articles published in IRJMIS can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
This copyright notice applies to articles published in IRJMIS volumes 7 onwards. Please read about the copyright notices for previous volumes under Journal History.
