Ideology in tempo magazine advertising: a critical discussion analysis
Keywords:
Advertising, Critical, Discourse structure, Ideology, Tempo magazine advertisingAbstract
This research was conducted to describe and analyze the ideology and the structure of the text of advertising discourse in Tempo magazine which is in tone with Van Dijk's theory in the form of three structures (1) macro analysis, (2) superstructure, and (3) microanalysis. In this study, the analysis model used was the Van Dijk model. There are three dimensions in the discourse described by Van Dijk namely, text, social cognition, and social context. Critical discourse analysis of Van Dijk's model is not merely analyzing the text but also looking at the social structure existing in society. The ideology in the text of the advertising discourse in Tempo magazine is as follows: first, the ideology built-in messages delivery to the text of the Tempo magazine advertisement discourse; secondly, the explanation in the text is more accurate and detailed in the schematic section considered influential, third, the ideology of the text of the advertising discourse in Tempo magazine is a part of element of syntax, semantic, and rhetorical. Ideology in the text of the advertising discourse in Tempo magazine is very dependent and influential in the social, political, economic, and other contexts. In this study, there are study aspects that can be relevant to the study of discourse analysis in higher education, namely a model for analyzing texts based on the CDA approach. The results of this study can be used as references to analyze written texts and in linguistic analysis.
Downloads
References
Ali, M. (2008). Kamus Besar Bahasa Indonesia (KBBI) Edisi Ke Empat. Jakarta: PT. Gramedia Pustaka Utama.
Badara, A., & Hum, M. (2014). Analisis Wacana: Teori, Metode, dan Penerapannya pada Wacana Media. Prenada Media. https://books.google.co.id/books?hl=en&lr=&id=gBQvDwAAQBAJ&oi
Badudu, J. S., & Zain, S. M. (1994). Kamus Besar Bahasa Indonesia. Jakarta: Pustaka Sinar Harapan.
Eriyanto. (2001). Analisis wacana: pengantar analisis teks media. LKiS Yogyakarta.
Fairclough, N., & Wodak, R. (2005). Critical discourse analysis. na. http://scholarism.net/FullText/2012071.pdf
Halliday, M. A. K., & Matthiessen, C. M. (2008). An introduction to functional grammar (pp. 144-157). London: Edward Arnold.
Halliday, M. A. K., Matthiessen, C., & Halliday, M. (2014). An introduction to functional grammar. Routledge. https://www.taylorfrancis.com/books/9781444119084
Halliday, M. A. K., Ramlan, M., Hasan, R., & Tou, A. B. (1992). Bahasa, konteks, dan teks: aspek-aspek bahasa dalam pandangan semiotik sosial. Gadjah Mada University Press.
Hikam, M. A. (1996). Demokrasi dan civil society. Lp3es.
Jorgensen, M. W. dan Louise J. Philips. 2007. Discourse Analysis: Theory and Method.
Kridalaksana, H. (1998). Introduction to word formation and word classes in Indonesian (No. 1). Fakultas Sastra Universitas Indonesia.
Lukmana, I., Aziz, E. A., & Kosasih, D. (2006). Makna interpersonal dalam interaksi. Linguistik Indonesia, 24, 11.
Saragih, A. (2006). Bahasa dalam Konteks Sosial: Pendekatan Linguistik Fungsional Sistemik terhadap Tata Bahasa dan Wacana. Medan: Sekolah Pacasarjana Universitas Negeri Medan.
Saragih, A. (2013). Introducing systemic functional grammar of English. Medan: English Department Faculty of Languages and Arts The State University of Medan UNIMED.
Saragih, A. (2013). Semiotik Bahasa: Tanda, Penanda dan Petanda dalam Bahasa. Universitas Negeri Medan: Program Pascasarjana.
Setiawan, I. (2016). Morfem Suprasegmental Pada Teks Pidato Pengunduran Diri Prabowo-hatta Dalam Pilpres Tahun 2014: Sebuah Tinjauan Fonologis. Aksara, 28(1), 61-76. http://aksara.kemdikbud.go.id/jurnal/index.php/aksara/article/view/17/15
Setiawan, I., Laksana, I. K. D., Mahyuni, -, & Udayana, I. N. (2018). System of modality on the text of Indonesian presidential candidates debate on the period of 2014-2019. International Journal of Social Sciences and Humanities, 2(1), 157-170. Retrieved from https://sciencescholar.us/journal/index.php/ijssh/article/view/121
Sinar, T. S. (2012). Teori & Analisis Wacana: Pendekatan Linguistik Sistemik Fungsional. Medan: Mitra Medan.
Wabster, J. (1897). Jock wabster snowed up. The Dundee wasp, (7), 122-123. https://search.proquest.com/openview/4b8881d0ab57c33b/1?pq-origsite=gscholar&cbl=18578
Published
How to Cite
Issue
Section
Articles published in the International Research Journal of Management, IT and Social sciences (IRJMIS) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IRJMIS right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.
Articles published in IRJMIS can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
This copyright notice applies to articles published in IRJMIS volumes 7 onwards. Please read about the copyright notices for previous volumes under Journal History.
