Study on the buying motives and prospects for small car users in hosur city

Authors

  • N. Priya Research Scholar, Bharathiyar University, Coimbatore
  • A. Ravi Principal, RJS Institute of Management Studies, Bangalore – 560034

Keywords:

buying decision, information source, passenger car, price, product

Abstract

Liberalization in 1991. The availability of many alternatives within the city provides an opportunity to the consumers to make a rational decision after considering all the options. Today is an era which is characterized by a consumer’s market where the manufacturers and marketers not only take into consideration the consumer orientation to make them satisfied but goes one step ahead of achieving. Consumer delight. Consumers look for those differentiating parameters, which may help them to make the best decision and can be proved as value to money proposition for them. It makes more important to analyze the consumer perceptions and behavior of the passenger car owners which will give the feedback pertaining to designing the marketing strategies. The objective of this paper is to investigate those differentiating parameter and effect of the reference group that influences the consumer buying behavior of car owners within the city of Hosur. The primary data was collected from 191 respondents, located Hosur in using convenience sampling.The results revealed the strong influence of attributes like price, fuel efficiency in buying decision and importance of reference group.

Downloads

Download data is not yet available.

References

Brown, G. (1995). U.S. Patent No. 5,445,295. Washington, DC: U.S. Patent and Trademark Office.

Chidambaram, A., & Alfred, J. (2007). A study on brand preference of passenger car with reference to Coimbatore city. Indian journal of marketing, 34(9), 30.

Gomathy, M., Sathya Prakash, D., Thangaraju, M., Sundaram, S. P., & Manicka Sundaram, P. (2008). Impact of biofertigation of Azophosmet on cotton yield under drip irrigation. Research Journal of Agriculture and Biological Sciences, 4(6), 695.

Gupta, S. (2013). A study of buying decision influencers for passenger car segment in New Delhi. International journal of business and Management Invention, 2(12), 64-71.

Howard, J. A., & Sheth, J. N. (1969). The theory of buyer behavior (No. 658.834 H6).

Kaur, M., & Sandhu, H. S. (2006). A Study on Factors Influencing Buying Behavior of Passenger Car Market. Paradigm, 8(2), 65-76.

Nicosia, F. M. (1966). Consumer decision processes; marketing and advertising implications.

Published

2016-09-30

How to Cite

Priya, N., & Ravi, A. (2016). Study on the buying motives and prospects for small car users in hosur city. International Research Journal of Management, IT and Social Sciences, 3(9), 88–94. Retrieved from https://sloap.org/journals/index.php/irjmis/article/view/417

Issue

Vol. 3 No. 9 (2016): September

Section

Peer Review Articles
Copyright & Licensing

Articles published in the International Research Journal of Management, IT and Social sciences (IRJMIS) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IRJMIS right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.

Articles published in IRJMIS can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.

This copyright notice applies to articles published in IRJMIS volumes 7 onwards. Please read about the copyright notices for previous volumes under Journal History.