A Study on Customer Satisfaction towards in Health Drinks in Theni District

Authors

  • G. Mahalakshmi Head of the Department, Department of Commerce
  • M. Anusuya Devi Nadar Saraswathi College of Arts &Science Theni

Keywords:

Style, Caffeine, Performance, Customer satisfaction

Abstract

This research is mainly dealt with the mindset of the consumers buying health drinks. The study on the Brand Loyalty on Consumer Health Drink explains the Taste, Preference. Essential also of the consumers consuming health drinks in their day to day life. This research also focuses on the changing preference of the customers because, in today’s time, there are much more options in choosing the health drinks according to the consumers taste. To increase the customer’s satisfaction, marketers have developed various marketing programs.

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Published

2018-02-07

How to Cite

Mahalakshmi, G., & Devi, M. A. (2018). A Study on Customer Satisfaction towards in Health Drinks in Theni District. International Research Journal of Management, IT and Social Sciences, 5(2), 69–74. Retrieved from https://sloap.org/journals/index.php/irjmis/article/view/44

Issue

Vol. 5 No. 2 (2018): March

Section

Peer Review Articles
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