Against all odds

Authors

  • Shriprakash Soni MAEER’s, MIT College of Engineering’s, Centre for Management Studies and Research, Kothrud, Pune – 411038, Maharashtra, India
  • Rohini Sawalkar Saxena MAEER’s, MIT College of Engineering’s, Centre for Management Studies and Research, Kothrud, Pune – 411038, Maharashtra, India

Keywords:

bakery products, calculated risk, expansion, turnaround management, entrepreneurial and start-up challenges

Abstract

A successful woman entrepreneur, Ms. Vrinda Navare has established ‘Vrinda’s Bakes & Fast Food’ in 1993 initially with manufacturing of bakery products only. Later on in the year 1996, fast food items were added in product basket as a need of the hour. At present, the firm’s turnover is Rs. 90 lakhs with 15 full-time and 30 part-time workers. Currently the firm has 75+ products. Several types of bakery products, several varieties of snacks ranging from Rs. 5 to Rs. 25 categories and value for money mini lunches in the range Rs.15 to Rs. 30. Now the firm has also started a special unit of ‘Beverage Products’ with substantial footfall in its initial stage. Present case deals with the Entrepreneurial and Startup Challenges and strategic solutions.

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References

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Published

2017-03-31

How to Cite

Soni, S., & Saxena, R. S. (2017). Against all odds. International Research Journal of Management, IT and Social Sciences, 4(2), 170–178. Retrieved from https://sloap.org/journals/index.php/irjmis/article/view/458

Issue

Vol. 4 No. 2 (2017): March

Section

Peer Review Articles
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