Communications interaction of mining company to community in corporate social responsibility program implementation
Keywords:
communications interaction, community, corporate social responsibility, mining company, program implementationAbstract
Communication Interaction of Mining Companies and Communities in the Implementation of Corporate Social Responsibility (CSR) Program. Study at PT. Anugrah Harisma Barakah (AHB) in Pongkalaero, Kabaena Selatan Subdistrict, Bombana Regency. The problems raised are first, how is the communication interaction of PT. Anugrah Harisma Barakah (AHB) in the community of Pongkalaero Village in the implementation of Corporate Social Responsibility (CSR) program? Second, what are the benefits of Corporate Social Responsibility (CSR) program to Pongkalaero community, South Kabaena Subdistrict, Bombana Regency? This study uses Social Relationships Theory approach is a theory that confirms that social relationships informally play an important role in changing a person’s behavior when exposed to communication messages, messages are done through an intermediary or opinion leader. The results of this study indicate that the interaction of communication by mining companies PT. AHB to community Pongkalaero there are barriers even though the company uses communication interaction is more focused on opinion leaders in conveying information on CSR programs implemented in the community. However, CSR programs that have been implemented in the community are beneficial although not significant.
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