The effect of brand image and country of origin on consumer buying interest: case study on Yamaha NMAX motorcycle in Denpasar city

https://doi.org/10.21744/irjmis.v7n3.920

Authors

  • Ni Nyoman Rusmiati Faculty of Economics and Business, Warmadewa University, Denpasar, Indonesia
  • I Gusti Ayu Sugiati Faculty of Economics and Business, Warmadewa University, Denpasar, Indonesia
  • A.A. Sri Purnami Faculty of Economics and Business, Warmadewa University, Denpasar, Indonesia
  • I Made Suniastha Amerta Faculty of Economics and Business, Warmadewa University, Denpasar, Indonesia

Keywords:

brand image, consumer behavior, country of origin, intention to buy, purchase intention

Abstract

Positive perceptions and consumer trust in a brand will create a good brand image. Therefore the company must be able to create an attractive brand and describe the benefits of the product under the wishes of consumers so that consumers have a positive perception of the brand. Besides, what consumers often use to consider choosing a product is the country of origin of the product. The country of origin is generally considered to be a characteristic of a product. So the purpose of this study was to determine the effect of brand image and country of origin on the purchase intention of Yamaha NMAX motorcycles in Denpasar City. The results showed that: Brand Image and country of origin have a positive and significant influence on the purchase intention of Yamaha NMAX motorcycles in Denpasar City.

Downloads

Download data is not yet available.

References

Balakrishnan, B. K., Dahnil, M. I., & Yi, W. J. (2014). The impact of social media marketing medium toward purchase intention and brand loyalty among generation Y. Procedia-Social and Behavioral Sciences, 148, 177-185. https://doi.org/10.1016/j.sbspro.2014.07.032

Bian, Q., & Forsythe, S. (2012). Purchase intention for luxury brands: A cross cultural comparison. Journal of Business Research, 65(10), 1443-1451. https://doi.org/10.1016/j.jbusres.2011.10.010

Chien, P. M., Cornwell, T. B., & Pappu, R. (2011). Sponsorship portfolio as a brand-image creation strategy. Journal of Business Research, 64(2), 142-149. https://doi.org/10.1016/j.jbusres.2010.02.010

Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective. Industrial marketing management, 36(2), 230-240. https://doi.org/10.1016/j.indmarman.2005.08.013

Dinata, Jovita S., Srikandi Kumadji., & Kadarisman Hidayat. (2015). Country of origin and its Effect on Quality and Interest in BCI (Survey of Prospective Customers Who Are Interested in Buying an iPad in Indonesia) Journal of Business Administration (JAB), 25(1), 1-8.

Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Chan, P., Oh, H., ... & Weitz, B. (2012). Brand and country-of-origin effect on consumers' decision to purchase luxury products. Journal of Business research, 65(10), 1461-1470. https://doi.org/10.1016/j.jbusres.2011.10.012

Hajli, N. (2015). Social commerce constructs and consumer's intention to buy. International Journal of Information Management, 35(2), 183-191. https://doi.org/10.1016/j.ijinfomgt.2014.12.005

Jaminyasa, I. M., Pulawan, I. M., Martadiani, A. M., & Amerta, I. M. S. (2017). The marketing mix affect on the consumer buying decision (case study of sausage products at PT. Aroma Denpasar). International Journal of Social Sciences and Humanities, 1(2), 65-74. https://doi.org/10.29332/ijssh.v1n2.44

Judge, T. A., Weiss, H. M., Kammeyer-Mueller, J. D., & Hulin, C. L. (2017). Job attitudes, job satisfaction, and job affect: A century of continuity and of change. Journal of Applied Psychology, 102(3), 356. https://psycnet.apa.org/doi/10.1037/apl0000181

Katler, P., & Keller, K.L. (2009). Marketing Management Volume I, Thirteenth Edition. Jakarta: Erlangga

Kusumaningtyas, R., & Van Gelder, J. W. (2017). Towards responsible and inclusive financing of the palm oil sector (Vol. 175). CIFOR.

Lee, K. H., & Shin, D. (2010). Consumers’ responses to CSR activities: The linkage between increased awareness and purchase intention. Public Relations Review, 36(2), 193-195. https://doi.org/10.1016/j.pubrev.2009.10.014

Michel, G., & Rieunier, S. (2012). Nonprofit brand image and typicality influences on charitable giving. Journal of Business Research, 65(5), 701-707. https://doi.org/10.1016/j.jbusres.2011.04.002

Moon, J., Chadee, D., & Tikoo, S. (2008). Culture, product type, and price influences on consumer purchase intention to buy personalized products online. Journal of business research, 61(1), 31-39. https://doi.org/10.1016/j.jbusres.2006.05.012

Mowen, J. C. (2004). Exploring the trait of competitiveness and its consumer behavior consequences. Journal of Consumer Psychology, 14(1-2), 52-63. https://doi.org/10.1207/s15327663jcp1401&2_7

Parlina, A., & Ramli, K. (2017). Performance Comparison of Clustering Algorithms on Scientific Publications. Advanced Science Letters, 23(4), 3730-3732.

Pereira, A., Hsu, C. C., & Kundu, S. K. (2005). Country-of-origin image: measurement and cross-national testing. Journal of Business Research, 58(1), 103-106. https://doi.org/10.1016/S0148-2963(02)00479-4

Rafida, V. (2015). Pengaruh Country Of Origin terhadap Minat Beli dengan Perceived Quality Sebagai Variabel Intervening (Studi pada Pengunjung Artomorro Selluler Kota Madiun). Jurnal Pendidikan Tata Niaga (JPTN), 3(2).

Rahyuda, I. K. I Gst. Wayan Murjana Yasa, dan Ni Nyoman Yuliarmi. 2004. Metodologi Penelitian.

Rizkia (2015). The influence of Brand Image on Microsoft Mobile (Nokia) Consumer Purchase Interest (Survey on Mega Cellular Padjajaran).

Schiffinan, Leon G, and Leslie Lazar. 2008. Consumer Behavior. New Jersey: Prentice Hall.

Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current Opinion in Psychology, 10, 17-21. https://doi.org/10.1016/j.copsyc.2015.10.016

Sugiyono, D. R. (2006). Statistika untuk penelitian. Bandung: CV. Alfabeta.

Ueasangkomsate, P., & Santiteerakul, S. (2016). A study of consumers’ attitudes and intention to buy organic foods for sustainability. Procedia Environmental Sciences, 34, 423-430. https://doi.org/10.1016/j.proenv.2016.04.037

Wina (2016). Effect of Brand Image with Consumer Purchase Interest in Aqua Bottled Water.

Published

2020-05-25

How to Cite

Rusmiati, N. N., Sugiati, I. G. A., Purnami, A. S., & Amerta, I. M. S. (2020). The effect of brand image and country of origin on consumer buying interest: case study on Yamaha NMAX motorcycle in Denpasar city. International Research Journal of Management, IT and Social Sciences, 7(3), 83–90. https://doi.org/10.21744/irjmis.v7n3.920

Issue

Vol. 7 No. 3 (2020): May

Section

Peer Review Articles
Copyright & Licensing

Articles published in the International Research Journal of Management, IT and Social sciences (IRJMIS) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IRJMIS right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.

Articles published in IRJMIS can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.

This copyright notice applies to articles published in IRJMIS volumes 7 onwards. Please read about the copyright notices for previous volumes under Journal History.

Most read articles by the same author(s)