Competitive advantage and organisational performance in selected firms
Keywords:competitive advantage, firm strategic, organizational performance, research development, resource availability
This study examined competitive advantage and organizational performance in, Delta State. A 12-item validated structured questionnaire served as the research instrument to 125 staff and customers of the selected firms in Delta State. Two objectives and hypotheses to examine the impact of resource availability on organizational performance and to determine the effect of research and development performance guided the study. The major analytical tools used were correlation and multiple regression analysis. Primary data was used on a sample of 125 members of staff. It was found that there is a strong relationship between Resource availability, Research and development, and firm performance. The researcher, therefore, concluded that Resource availability positively affects the firm strategic performance in the firms selected. Bringing together expertise and capabilities from various organizations improves the performance of a product. Combining financial resources and strategic alliances help in improving the performance of a product. The strategic resources, however, which are generally intangible, are neither easily identifiable nor rapidly developed. Hence, the researcher recommends that there is a need for management of these manufacturing firms to enhance their Resource availability as this will lead to organization performance.
Afande, F. O., & Uk, F. (2015). Competitive strategies and firm performance in the mobile telecommunication service industry: A case of Safaricom Kenya limited. Developing Country Studies, 5(3), 2224-2607.
Bentz, V. M., & Shapiro, J. J. (1998). Mindful inquiry in social research. Sage Publications.
Bridoux, F. (2004). A resource-based approach to performance and competition: An overview of the connections between resources and competition. Luvain, Belgium Institut et de Gestion, Universite Catholique de Louvain, 2(1), 1-21.
Chang, H., Fernando, G. D., & Tripathy, A. (2015). An empirical study of strategic positioning and production efficiency. Advances in Operations Research, 2015. https://doi.org/10.1155/2015/347045
Changing World. Thousand Oaks, CA: Sage.
Ciobota, G. (2015). The Strategic Positioning of the Financial Banking Companies-Key Factor for Achieving Competitive Advantages. Knowledge Horizons. Economics, 7(1), 103.
Day, M., & Lichtenstein, S. (2006). Strategic supply management: the relationship between supply management practices, strategic orientation and their impact on organisational performance. Journal of Purchasing and Supply Management, 12(6), 313-321. https://doi.org/10.1016/j.pursup.2007.01.005
Fahy, J. (2000). The resource‐based view of the firm: some stumbling‐blocks on the road to understanding sustainable competitive advantage. Journal of European industrial training. https://doi.org/10.1108/03090590010321061
Fischer, S., Cooper, R. N., Dornbusch, R., Garber, P. M., Massad, C., Polak, J. J., ... & Tarapore, S. S. (1998). Should the IMF Pursue Capital-Account Convertibility? (No. 207). International Economics Section, Departement of Economics Princeton University,.
Gu, X., & Dong, B. (2009). International Capital Flows: Tradeoff at Optimum and Delay in Bargaining. Available at SSRN 1476184.
Gunday, G., Ulusoy, G., Kilic, K., & Alpkan, L. (2011). Effects of innovation types on firm performance. International Journal of production economics, 133(2), 662-676. https://doi.org/10.1016/j.ijpe.2011.05.014
Hassan, S. S., & Craft, S. H. (2005). Linking global market segmentation decisions with strategic positioning options. Journal of Consumer Marketing, 22(2), 81-89. https://doi.org/10.1108/07363760510589244
Ismail, A. I., Rose, R. C., Abdullah, H., & Uli, J. (2010). The relationship between organisational competitive advantage and performance moderated by the age and size of firms. Asian Academy of Management Journal, 15(2), 157-173.
Janiszewska, K., & Insch, A. (2012). The strategic importance of brand positioning in the place brand concept: elements, structure and application capabilities. Journal of International Studies, 5(1).
Jiménez-Jiménez, D., & Sanz-Valle, R. (2011). Innovation, organizational learning, and performance. Journal of business research, 64(4), 408-417. https://doi.org/10.1016/j.jbusres.2010.09.010
Johannessen, A., Kristoffersen, L., & Tufte, P. A. (2004). Forskningsmetode for økonomiskadministrative fag: Abstrakt forlag.
Junqueira, E., Dutra, E. V., Zanquetto Filho, H., & Gonzaga, R. P. (2016). The effect of strategic choices and management control systems on organizational performance. Revista Contabilidade & Finanças, 27(72), 334-348. https://doi.org/10.1590/1808-057x201601890
Kotler, P. (2009). Marketing management: A south Asian perspective. Pearson Education India.
Kugun, G., Wanyonyi, K. W., & Sangoro, O. (2016), Analysis of Strategic Positioning on Organization Perfmance. IJRDO - Journal of Business Management, 2(11), 26–56.
Kyengo, J. W., Ombui, K., & Iravo, M. A. (2016). Influence of competitive strategies on the performance of telecommunication companies in Kenya. International Academic Journal of Human Resource and Business Administration, 2(1), 1-16.
Lee, M. S., Sandler, D. M., & Shani, D. (1997). Attitudinal constructs towards sponsorship. International Marketing Review. https://doi.org/10.1108/02651339710170230
Ma, H. (2000). Competitive advantage and firm performance. Competitiveness review, 10(2), 15-32.
Manhas, P. S. (2010). Análisis de posicionamiento estratégico de marca a través de la comparación de percepciones cognigtivas y de conación. Journal of Economics, Finance and Administrative Science, 15(29), 15-34.
Morgan, N. A., Kaleka, A., & Katsikeas, C. S. (2004). Antecedents of export venture performance: A theoretical model and empirical assessment. Journal of marketing, 68(1), 90-108. https://doi.org/10.1509%2Fjmkg.188.8.131.5228
Munyoki, C. (2015). Competitive strategies, organizational autonomy, positioning and performance of Kenyan state corporations (Doctoral dissertation, University of Nairobi).
Mutua, M. T., & Ngugi, K. (2012). Influence of competitive intelligence on profitability of mobile telecommunication companies in Kenya. International Journal of Innovative Research and Development (ISSN 2278–0211), 1(11), 229-205.
Noreen, S. (2015), Relationship among Strategic Positioning, Strategic Customer Relationship Management and Organization’s Performance. International Journal of Management Research and Emerging Sciences, 5(1), 47–63.
Oliver, F., Maria, T. A., & Sudhaeshan, D. (2007), The impact of resource-strategy correspondence on marketing performance financial performance tradeoffs. Journal of Strategic Marketing, 15(2), 161–183.
Onguko, M. A., & Ragui, M. (2014). The role of strategic positioning on products performance in the telecommunications industry in Kenya. International Journal of Science and Research, 3(10), 1309-1314.
Patel, K. K. (2015). A case study on strategic positioning of Vistara: Analysis and forecasting way ahead IES Management College and Research Centre, Mumbai, India. Journal of Business and Management (IOSRJBM), 1(11), 1-11.
Powell, T. C. (2003). Varieties of competitive parity. Strategic Management Journal, 24(1), 61-86. https://doi.org/10.1002/smj.283
Rahman, S. U., & Bullock, P. (2005). Soft TQM, hard TQM, and organisational performance relationships: an empirical investigation. Omega, 33(1), 73-83. https://doi.org/10.1016/j.omega.2004.03.008
Roger, M. (2009). Fundamental theory of institutions: A lecture in honour of Leo Hurwiez. Review of Economic Design, 13, 59-75.
Rose, R. C., Abdullah, H., & Ismad, A. I. (2010). A Review on the Relationship between Organizational Resources, Competitive Advantage and Performance. Journal of International Social Research, 3(11), 488-498.
Ruiz-Mercader, J., MeroñO-Cerdan, A. L., & Sabater-SáNchez, R. (2006). Information technology and learning: Their relationship and impact on organisational performance in small businesses. International journal of information management, 26(1), 16-29. https://doi.org/10.1016/j.ijinfomgt.2005.10.003
Sahin, I. (2006). Detailed review of Rogers' diffusion of innovations theory and educational technology-related studies based on Rogers' theory. Turkish Online Journal of Educational Technology-TOJET, 5(2), 14-23.
Siregar, Y. A., & Toha, M. Selection of Strategy Positioning and Formulation Strategies for Improving Business Performance of Bakery XYZ. Indonesian Journal of Business Administration, 1(5), 67504.
Tamirisa, N. T., Johnson, S., Kochhar, K., & Mitton, T. (2007), Malaysian Capital Controls: Macroeconomics and Institutions. Capital Controls and Capital Flows in Emerging Economies: Policies, Practices and Consequences (6). http://doi.org/10.5089/9781451863116.001
Tharamba, T. M., Rotich, T., & Anyango, W. (2018). Effect of strategic positioning on the firms performance in the telecommunications firms in Kenya: a case of Safaricom limited. The Strategic Journal of Business & Change Management, 5(2), 82-105.
Waggoner, D. B., Neely, A. D., & Kennerley, M. P. (1999). The forces that shape organisational performance measurement systems:: An interdisciplinary review. International journal of production economics, 60, 53-60. https://doi.org/10.1016/S0925-5273(98)00201-1
Wang, Y., & Lo, H. P. (2003). Customer‐focused performance and the dynamic model for competence building and leveraging. Journal of Management Development. https://doi.org/10.1108/02621710310478486
Wickham, H. (2011). The split-apply-combine strategy for data analysis. Journal of Statistical Software, 40(1), 1-29.
Yamin, S., Mavondo, F., Gunasekaran, A., & Sarros, J. C. (1997). A study of competitive strategy, organisational innovation and organisational performance among Australian manufacturing companies. International Journal of Production Economics, 52(1-2), 161-172. https://doi.org/10.1016/S0925-5273(96)00104-1
How to Cite
Articles published in the International Research Journal of Management, IT and Social sciences (IRJMIS) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IRJMIS right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.
Articles published in IRJMIS can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
This copyright notice applies to articles published in IRJMIS volumes 7 onwards. Please read about the copyright notices for previous volumes under Journal History.