Sharing economy on election campaign through social media
Keywords:
campaign, democracy, politics, sharing economy, social mediaAbstract
Simultaneous regional head elections in 2020 are a democratic party held during the Covid19 pandemic. There are social restrictions and community mobility and in the context of preventing the spread of the virus, social media has become the main choice for election participants in campaigning. The sharing economy is the reference in this article, based on the prevailing view in society that elections are more closely watched from the political aspect. The era of disruption has penetrated various fields including politics, democracy, especially in the administration of elections. The problem in this article describes the practice of sharing the economy of the election campaign through social media. The goal to be achieved is to contribute to thoughts and to provide awareness that campaigns on social media are not merely political activities. But economic activity with a collaborative economic concept. The discussion of this article covers the six districts in Bali that are participating in the general election simultaneously in 2020. The results of the discussion show that the practice of sharing economy in the election campaign through social media is carried out through the selection of the social media platform that will be used to carry out the campaign.
Downloads
References
Blomberg, S. B., & Hess, G. D. (1997). Politics and exchange rate forecasts. Journal of International Economics, 43(1-2), 189-205. https://doi.org/10.1016/S0022-1996(96)01466-3
Ceccobelli, D. (2018). Not every day is Election Day: a comparative analysis of eighteen election campaigns on Facebook. Journal of Information Technology & Politics, 15(2), 122-141.
Cheng, M. (2016). Sharing economy: A review and agenda for future research. International Journal of Hospitality Management, 57, 60-70. https://doi.org/10.1016/j.ijhm.2016.06.003
Cheng, M., & Foley, C. (2018). The sharing economy and digital discrimination: The case of Airbnb. International Journal of Hospitality Management, 70, 95-98. https://doi.org/10.1016/j.ijhm.2017.11.002
Domenighetti, G., Luraschi, P., Gutzwiller, F., Pedrinis, E., Casabianca, A., Spinelli, A., & Repetto, F. (1988). Effect of information campaign by the mass media on hysterectomy rates. The Lancet, 332(8626-8627), 1470-1473. https://doi.org/10.1016/S0140-6736(88)90943-9
Dzisah, W. S. (2018). Social media and elections in Ghana: Enhancing democratic participation. African Journalism Studies, 39(1), 27-47.
Erdo?mu?, ?. E., & Cicek, M. (2012). The impact of social media marketing on brand loyalty. Procedia-Social and Behavioral Sciences, 58, 1353-1360. https://doi.org/10.1016/j.sbspro.2012.09.1119
Falasca, K., Dymek, M., & Grandien, C. (2019). Social media election campaigning: who is working for whom? A conceptual exploration of digital political labour. Contemporary Social Science, 14(1), 89-101.
Giglietto, F., Valeriani, A., Righetti, N., & Marino, G. (2019). Diverging patterns of interaction around news on social media: insularity and partisanship during the 2018 Italian election campaign. Information, Communication & Society, 22(11), 1610-1629.
Jaidka, K., Ahmed, S., Skoric, M., & Hilbert, M. (2019). Predicting elections from social media: a three-country, three-method comparative study. Asian Journal of Communication, 29(3), 252-273.
Jiang, L. (2018). Does the effectiveness of campaigns depend on voters’ predispositions? A comparative study of British and Taiwanese election campaigns. Asian Journal of Communication, 28(2), 135-152.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68. https://doi.org/10.1016/j.bushor.2009.09.003
Kousser, T. (2019). Tweet style: campaigning, governing, and social media in Australia. Australian Journal of Political Science, 54(2), 183-201.
Laffont, J. J. (1996). Industrial policy and politics. International Journal of Industrial Organization, 14(1), 1-27. https://doi.org/10.1016/0167-7187(95)00494-7
Lukito, J. (2020). Coordinating a Multi-Platform Disinformation Campaign: Internet Research Agency Activity on Three US Social Media Platforms, 2015 to 2017. Political Communication, 37(2), 238-255.
Macafee, T. (2019). Biased into posting: interactions with social media network political posts during the 2016 US presidential election. Communication Research Reports, 36(4), 326-337.
McSwiney, J. (2020). Social networks and digital organisation: far right parties at the 2019 Australian federal election. Information, Communication & Society, 1-18.
Müller, S. (2020). Media Coverage of Campaign Promises Throughout the Electoral Cycle. Political Communication, 1-23.
Mustapha, L. K., & Omar, B. (2020). Do social media matter? Examining social media use and youths’ political participation during the 2019 Nigerian general elections. The Round Table, 109(4), 441-457.
Ohme, J., Marquart, F., & Kristensen, L. M. (2020). School lessons, social media and political events in a get-out-the-vote campaign: successful drivers of political engagement among youth?. Journal of Youth Studies, 23(7), 886-908.
Sharma, S. (2014). An exploratory study on the use of social media for social marketing. International research journal of management, IT and social sciences, 1(1), 6-17.
Stier, S., Bleier, A., Lietz, H., & Strohmaier, M. (2018). Election campaigning on social media: Politicians, audiences, and the mediation of political communication on Facebook and Twitter. Political communication, 35(1), 50-74.
Subawa, N. S., & Mimaki, C. A. (2019). E-Marketplace Acceptance of MSMEs in Bali Based on Performance Expectancy and Task Technology Fit. In Proceedings of the 2019 2nd International Conference on E-Business, Information Management and Computer Science (pp. 1-4).
Subawa, N. S., & Widhiasthini, N. W. (2020). Hegemony practice of consumers in disruption era. International Journal of Innovation, Creativity and Change, 11(3), 357-375.
Tang, G., & Lee, F. L. (2018). Social media campaigns, electoral momentum, and vote shares: evidence from the 2016 Hong Kong Legislative Council election. Asian Journal of Communication, 28(6), 579-597.
Thomas, R., & Cushion, S. (2019). Towards an institutional news logic of digital native news media? A case study of BuzzFeed’s reporting during the 2015 and 2017 UK general election campaigns. Digital Journalism, 7(10), 1328-1345.
Widiatmika, I. G. N. A., & Subawa, N. S. (2017). Effect Of Service Quality And Recovery Service Quality Mobile Banking Service To E-Trust, E-Satisfaction and E-Loyalty Mobile Banking Users Of Local Bank Customer in Bali. Imperial Journal of Interdisciplinary Research (IJIR), 3(3), 1252-1260.
Yarchi, M., & Samuel-Azran, T. (2018). Women politicians are more engaging: male versus female politicians’ ability to generate users’ engagement on social media during an election campaign. Information, Communication & Society, 21(7), 978-995.
Published
How to Cite
Issue
Section
Copyright (c) 2020 International research journal of management, IT and social sciences
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Articles published in the International Research Journal of Management, IT and Social sciences (IRJMIS) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IRJMIS right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.
Articles published in IRJMIS can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
This copyright notice applies to articles published in IRJMIS volumes 7 onwards. Please read about the copyright notices for previous volumes under Journal History.
