Standard operating procedure planning product marketing with participatory ergonomic approach principles

Kasiani Kasiani; M. Yusuf; I Made Sarjana; Anak Agung Ayu Mirah Kencanawati; Lily Marheni; Ni Ketut Masih

doi:10.21744/irjmis.v11n1.2409

Authors

Kasiani Politeknik Negeri Bali, Badung, Indonesia
M. Yusuf
yusuf@pnb.ac.id
Politeknik Negeri Bali, Badung, Indonesia
I Made Sarjana Politeknik Negeri Bali, Badung, Indonesia
Anak Agung Ayu Mirah Kencanawati Politeknik Negeri Bali, Badung, Indonesia
Lily Marheni Politeknik Negeri Bali, Badung, Indonesia
Ni Ketut Masih Politeknik Negeri Bali, Badung, Indonesia

Keywords:

participatory ergonomic, participatory principle, product marketing, standard operating procedure

Abstract

Candikuning II is part of Baturiti District as a tourism village better known as Bedugul, Bali, Indonesia, and what is no less noteworthy is a range of chips produced by MSME groups as mementos after touring, such as Chips: Spinach; Bean; Tempeh. The goal of this study is to create a Standard Operating Procedure (SOP) for Product Marketing by adopting participatory ergonomic concepts from MSME members. Data collection techniques use observation, documentation, interviews, and Focus Discussion Group. Data analysis techniques using techniques developed by Miles & Huberman, namely analysis including data reduction, data display, and conclusion drawing/verification. The result of this study is the design of Product Marketing SOP by incorporating participatory principles. The conclusion of the study shows that the design of this marketing SOP is considered effective and easy to understand in marketing production products in household industries in Candikuning II Village, Tabanan, Bali.

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