Digital marketing as promotion on Bali jeep adventure products

https://doi.org/10.21744/irjmis.v6n5.729

Authors

Keywords:

adventure, digital marketing, marketing, package tour, strategic

Abstract

Bali is one of the famous tourist destinations in the world, so there are many tourism actors offering tourism service and products to tourists who visit. One of the service providers in the form of a tour program is Bali Jeep Adventure which offers a back to nature program using a special 4WD car. Along with the development of technology and information, the marketing must be done through modern means, namely digital marketing using the internet. There are three main stages that must be carried out by Bali Jeep Adventure to maximize promotions through digital means, namely traffic, conversion, and engagement. This research uses qualitative descriptive methods, taking informants with purposive sampling and used triangulation of data aimed at obtaining data validity.

Downloads

Download data is not yet available.

References

Adetunji, A., Adetunji, A., Adeleke, E., & Madubuike, S. (2017). Deregulation: the effect of market-led approach to Nigerian universities management. International Journal of Social Sciences and Humanities, 1(1), 1-8. https://doi.org/10.29332/ijssh.v1n1.6

Aggarwal, R. (2017). Different avenues of capital market (secondary market) available for investing in market of yamuna nagar. International Research Journal of Management, IT and Social Sciences, 4(3), 34-50.

Bali, BPS Provinsi. (2019). Statistik Wisatawan Mancanegara ke Bali 2018: BPS Provinsi Bali

Basak, A., & Khanna, K. (2017). A study on the selection criteria of different hotels of Delhi NCR in accordance to the hr policies and market trends. International Journal of Social Sciences and Humanities, 1(1), 27-38. https://doi.org/10.29332/ijssh.v1n1.13

Gama, A. W. S., Rustiarini, N. W., & Anggraini, N. P. N. (2018). Imaging and Purchasing Decision in Traditional Art Market. International Research Journal of Management, IT and Social Sciences, 5(2), 175-185.

Ghosh, C. (2017). A study on - evaluating marketing strategies adopted by home appliance for economic development in India. International Journal of Social Sciences and Humanities, 1(1), 9-15. https://doi.org/10.29332/ijssh.v1n1.7

Ghosh, C., & Mukherjee, S. (2019). An exploratory study on marketing strategies of selected home appliances at kolkata metropolitan. International Journal of Social Sciences and Humanities, 3(2), 47-61. https://doi.org/10.29332/ijssh.v3n2.292

Jaminyasa, I. M., Pulawan, I. M., Martadiani, A. M., & Amerta, I. M. S. (2017). The marketing mix affect on the consumer buying decision (case study of sausage products at PT. Aroma Denpasar). International Journal of Social Sciences and Humanities, 1(2), 65-74. https://doi.org/10.29332/ijssh.v1n2.44

Udayana, I. G. B. (2017). Marketing strategies arabica coffee with information technology in Kintamani District Bangli. International Research Journal of Engineering, IT & Scientific Research, 3(3), 93-102.

Utama, I. G. B. R. (2017). Pemasaran Pariwisata. Penerbit Andi.

Yoga, I. M. S., Korry, N. P. D. P., & Yulianti, N. M. D. R. (2019). Information technology adoption on digital marketing communication channel. International Journal of Social Sciences and Humanities, 3(2), 95-104. https://doi.org/10.29332/ijssh.v3n2.297

Published

2019-09-03

How to Cite

Sari, P. R. J. (2019). Digital marketing as promotion on Bali jeep adventure products. International Research Journal of Management, IT and Social Sciences, 6(5), 204–209. https://doi.org/10.21744/irjmis.v6n5.729

Issue

Section

Peer Review Articles