Marketing strategy of selected home appliances in Kolkata

Authors

Keywords:

Horizon, Knock, Poke, Self-actualization, Shock

Abstract

Now that is the era of a marketing strategy based on that the reputed companies try to maintain their position in the market. We actually study the new pattern of marketing strategy which influences customers to buy a particular product. The study provides a new horizon of marketing strategy poke (shock-knock), based upon the Maslow’s highest need level self-actualization.

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References

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Ray, D., & Choudhury, S. R. (2015). Factors Affecting Consumer Decision Making For Purchasing Selected Home Appliance Products Based On Market Segmentation-A Feedback Study of People Associated With Management Education. Journal of Research in Business and Management, 3 (2), 6, 11.

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Wheelen, T. L., & Hunger, J. D. (2011). Concepts in strategic management and business policy. Pearson Education India.

Published

2016-05-31

How to Cite

Ghosh, C. (2016). Marketing strategy of selected home appliances in Kolkata. International Research Journal of Management, IT and Social Sciences, 3(5), 82–88. Retrieved from https://sloap.org/journals/index.php/irjmis/article/view/369

Issue

Vol. 3 No. 5 (2016): May

Section

Peer Review Articles
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