The evaluation of new marketing strategy of selected home appliances

Authors

  • Chinmoy Ghosh Lecturer, East Calcutta girls’ college, Lake Town

Keywords:

knock, marketing strategy, poke, shock, tow

Abstract

The struggle for existence and growth is indeed very hard for firms in a competitive environment. As the environment changes their vision and objectives, structure, a portfolio of business, market and competitive strategies Poke Strategy, includes the four ingredients such as Price, offers, brand, competitive marketing strategies.

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References

Deng, P. (2004). Outward investment by Chinese MNCs: Motivations and implications. Business horizons, 47(3), 8-16.

Kong, N., Salzmann, O., Steger, U., & Ionescu-Somers, A. (2002). Moving Business/Industry Towards Sustainable Consumption:: The Role of NGOs. European Management Journal, 20(2), 109-127.

Kumar, S., & Putnam, V. (2008). Cradle to cradle: Reverse logistics strategies and opportunities across three industry sectors. International Journal of Production Economics, 115(2), 305-315.

Sheth, J. N., & Parvatiyar, A. (1995). The evolution of relationship marketing. International business review, 4(4), 397-418.

Sobrero, M., & Roberts, E. B. (2002). Strategic management of supplier–manufacturer relations in new product development. Research policy, 31(1), 159-182.

Published

2016-11-30

How to Cite

Ghosh, C. (2016). The evaluation of new marketing strategy of selected home appliances. International Research Journal of Management, IT and Social Sciences, 3(11), 33–38. Retrieved from https://sloap.org/journals/index.php/irjmis/article/view/423

Issue

Vol. 3 No. 11 (2016): November

Section

Peer Review Articles
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