Parameters of proper marketing strategy of selected home appliances in kolkata

Authors

  • Chinmoy Ghosh Faculty department of commerce, East Calcutta girls’ college, Lake Town

Keywords:

Base, Niche, Referral, Unique, Value-added

Abstract

Marketing strategies always chalk out in a specific manner, depending on that the companies can achieve their goal. This paper examined that the combination of five parameters (quality of material, brand, referral system, communication, niche market) create a structured marketing strategy, which will generate us a new model.

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References

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Published

2016-07-31

How to Cite

Ghosh, C. (2016). Parameters of proper marketing strategy of selected home appliances in kolkata. International Research Journal of Management, IT and Social Sciences, 3(7), 9–14. Retrieved from https://sloap.org/journals/index.php/irjmis/article/view/381

Issue

Vol. 3 No. 7 (2016): July

Section

Peer Review Articles
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