College students utility towards airtel services in theni DT with special reference NS college
Keywords:
airtel services, college students, college, theni, utilityAbstract
In the few decade mobiles was only used for the purpose of and outgoing calls. Now the user is changed because the technology is changing day to day. The value-added services like short message services. Multimedia services 2G and 3G and 4G services were provided by the Airtel service provider. To know the value added services and the customer preferences and satisfaction towards the Airtel services the study has undertaken. To study the origin and growth of Airtel services in Madurai city. To identify the factors influencing the students’ utility towards Airtel services in Madurai city. Free text messaging services, free voice mail services, teleconferencing 4G facilities are provided by Airtel to its students better than competing service providers. This has resulted in switching over of students to Airtel services from other service providers.
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