A study on Consumer Reaction on Passenger Car Tyre Selection in Theni

Authors

  • S. Chitra Principal & professor, Nadar Saraswathi College of Arts & Science
  • M. Malarvizhi Nadar Saraswathi College of Arts & Science

Keywords:

Theni, Tyre Selection, Passenger Car, Consumer Reaction

Abstract

This research investigates the consumer reaction on passenger car tyre selection in Theni. This study understanding of consumer needs and wants. Finally I have given some views and suggestions to the company with which they can satisfy the consumer.

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Published

2018-02-07

How to Cite

Chitra, S., & Malarvizhi, M. (2018). A study on Consumer Reaction on Passenger Car Tyre Selection in Theni. International Research Journal of Management, IT and Social Sciences, 5(2), 64–68. Retrieved from https://sloap.org/journals/index.php/irjmis/article/view/43

Issue

Vol. 5 No. 2 (2018): March

Section

Peer Review Articles
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