A study on customer satisfaction on online marketing in india

Authors

  • S. Chitra Professor and Principal, N.S. College, Theni
  • E. Shobana Adar Saraswathi College of Arts and Science, Theni

Keywords:

advertising, customer buying behavior, marketing research, online security, online shopping

Abstract

Marketing of products or services over the internet. Online Marketing is the marketing of products or services over the internet & it ties together creative and technical aspects of the internet, including design, development, advertising, and sale. Online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business to business. Online marketing, it refers to the techniques which are available to a business market, promote and advertise their products, services or brand to the World Wide Web.

Downloads

Download data is not yet available.

References

Kahle, L. R. (1994). Marketing Research: An Applied Orientation.

Li, N., & Zhang, P. (2002). Consumer online shopping attitudes and behavior: An assessment of research. AMCIS 2002 Proceedings, 74.

Malhotra, N. K. (2007). Review of marketing research. In Review of Marketing Research (pp. v-v). Emerald Group Publishing Limited.

Nielsen, A. C. (1995). Nielsen report on television. Northbrook, IL: Author.

Samuel Craig, C., & Douglas, S. P. (2001). Conducting international marketing research in the twenty-first century. International Marketing Review, 18(1), 80-90.

Singh, N., Fassott, G., Zhao, H., & Boughton, P. D. (2006). A cross‐cultural analysis of German, Chinese and Indian consumers' perception of web site adaptation. Journal of Consumer Behaviour: An International Research Review, 5(1), 56-68.

Published

2017-01-31

How to Cite

Chitra, S., & Shobana, E. (2017). A study on customer satisfaction on online marketing in india. International Research Journal of Management, IT and Social Sciences, 4(1), 106–113. Retrieved from https://sloap.org/journals/index.php/irjmis/article/view/443

Issue

Vol. 4 No. 1 (2017): January

Section

Peer Review Articles
Copyright & Licensing

Articles published in the International Research Journal of Management, IT and Social sciences (IRJMIS) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IRJMIS right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.

Articles published in IRJMIS can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.

This copyright notice applies to articles published in IRJMIS volumes 7 onwards. Please read about the copyright notices for previous volumes under Journal History.