Price, location, and physical evidence against decision of budget traveler stay at Oyo Rajawali Homestay Palembang
Tourism is closely related to the service and hospitality business. The hospitality business began to shift towards technology in 2015. This led to the emergence of various Virtual Hotel Operators, such as OYO. One of OYO's budget hotels in Palembang which is famous for its strategic location, affordable prices, and adequate physical evidence is Rajawali Homestay. This study aims to determine whether the price, location, and physical evidence affect the budget traveler's decision to stay at the hotel. The data used in this study are primary data by distributing questionnaires to all budget travelers who stay at OYO Rajawali Homestay. The number of samples used was 100 respondents. The analysis technique used is multiple linear regression analysis that was previously tested for validity and reliability. The results obtained are the price, location and physical evidence have a positive and significant impact on budget traveler's decision to stay at OYO Rajawali Homestay. The percentage of influence between the three variables on purchasing decisions is 77% of which 33% is influenced by other variables not examined. This research is expected to be a reference to optimize the variables that influence budget travelers' decisions in choosing hotels.
Akselsson, C., Westling, O., Sverdrup, H., & Gundersen, P. (2007). Nutrient and carbon budgets in forest soils as decision support in sustainable forest management. Forest Ecology and Management, 238(1-3), 167-174. https://doi.org/10.1016/j.foreco.2006.10.015
Al, M. J., Feenstra, T., & Brouwer, W. B. (2004). Decision makers’ views on health care objectives and budget constraints: results from a pilot study. Health Policy, 70(1), 33-48. https://doi.org/10.1016/j.healthpol.2004.01.009
Aslan, A. (2019). Pergeseran Nilai Di Masyarakat Perbatasan (Studi tentang Pendidikan dan Perubahan Sosial di Desa Temajuk Kalimantan Barat).
Broto, V., & Wenas, R. S. (2016). Analisis Citra Merek, Kualitas Produk, Dan Fasilitas Terhadap Keputusan Pembelian Konsumen Mobil Toyota Agya Pada Pt. hasjrat Abadi Cabang Bitung. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 4(2).
Chao, H., & Rashid, B. (2020). Conceptualisation of Hotel Guest Experience Assessment Process and Electronic Words of Mouth. Journal of Indonesian Tourism and Development Studies, 8(2).
Gupta, A. (2020). Annual Report Card FY 2019. Off. OYO Blog. https://www.oyorooms.com/officialoyoblog/2020/02/17/annual-report-card-fy-2019/index.php
Jang, H. (2019). A decision support framework for robust R&D budget allocation using machine learning and optimization. Decision Support Systems, 121, 1-12. https://doi.org/10.1016/j.dss.2019.03.010
Kao, S. C., Chang, H. C., & Lin, C. H. (2003). Decision support for the academic library acquisition budget allocation via circulation database mining. Information Processing & Management, 39(1), 133-147. https://doi.org/10.1016/S0306-4573(02)00019-5
Khairina, A. R. (2018). Pengaruh Harga, Lokasi Dan Bukti Fisik Terhadap Keputusan Konsumen Dalam Memilih Jasa Hotel Harun Square Di Kota Lhokseumawe. Jurnal Visioner & Strategis, 5(2).
Kotler, P., & Armstrong, G. (2008). Prinsip-prinsip Pemasaran, jilid 1. Jakarta: erlangga.
Kotler, P., & Susanto, A. B. (2001). Manajemen pemasaran di Indonesia. Jakarta: Salemba Empat.
Kotler, P., Armstrong, G., Saunders, J., & Wong, V. (2002). Principles of Marketing, 3rd European edition. Harlow et al.
Lapian, S. Q., Mandey, S., & Loindong, S. (2015). Pengaruh Advertising dan Daya Tarik Wisata Terhadap Keputusan Wisatawan Mengunjungi Obyek Wisata Pantai Firdaus Di Kabupaten Minahasa Utara. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 3(3).
Lootsma, F. A., Mensch, T. C. A., & Vos, F. A. (1990). Multi-criteria analysis and budget reallocation in long-term research planning. European journal of operational research, 47(3), 293-305. https://doi.org/10.1016/0377-2217(90)90216-X
Magner, N., Welker, R. B., & Campbell, T. L. (1995). The interactive effect of budgetary participation and budget favorability on attitudes toward budgetary decision makers: a research note. Accounting, Organizations and Society, 20(7-8), 611-618. https://doi.org/10.1016/0361-3682(95)00006-U
Santoso, I., & Fitriani, R. (2016). Green packaging, green product, green advertising, persepsi, dan minat beli konsumen. Jurnal Ilmu Keluarga & Konsumen, 9(2), 147-158.
Utami, C. W. (2006). Manajemen Ritel: Strategi dan Implementasi Modern. Edisi Pertama. Jakarta: Salemba Empat.
WTTC. (2019). World Travel & Tourism Council (WTTC) | Travel & Tourism [WWW Document]. URL https://wttc.org/
Zulfison, Z. (2020). Religiosity and Literacy of Islamic Banks: Analysis Islamic Banks Customers in Jakarta. Jurnal Ilmu Manajemen & Ekonomika, 12(1), 1-8. https://doi.org/10.35384/jime.v12i1.152
Copyright (c) 2020 International research journal of management, IT and social sciences
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Articles published in the International Research Journal of Management, IT and Social sciences (IRJMIS) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IRJMIS right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.
Articles published in IRJMIS can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
This copyright notice applies to articles published in IRJMIS volumes 7 onwards. Please read about the copyright notices for previous volumes under Journal History.